Paradigm Shift Active Atom Bookshelf Speaker

Paradigm just announced the Paradigm Shift Active Atom (A2) powered bookshelf/tabletop speaker.

The new A2 is designed to be used alone, as a left/right audio system or in stereo pairs with devices such as iPods and other music players, desktop computers, home DJ decks, videogame consoles and so much more. The A2 is bi-amped with 100 watts of power per speaker and designed and engineered to the exacting standards that Paradigm products are known. The A2 can be used with any devices that have a 3.5-mm mini-jack or RCA outputs or for wireless streaming. The A2 has a built-in interface on the rear panel for Airport Express.

The newly formed Paradigm Shift brand, from Canadian speaker manufacturer Paradigm Electronics Inc., is aimed at a younger audience and those with a focus on exceptional audio solutions for personal audio, PC and gaming. Paradigm Shift represents an additional focus by providing more consumers access to the inherent possibilities for a better overall audio experience through Paradigm sound. The new brand will target mobile music consumers and modern gamers with a focus on enhanced audio quality for products in four different categories including powered speakers, earbuds, headphones, and gaming headsets.

“With a shift in the way people are listening and reacting to audio, we're bringing Paradigm to a new generation, the next generation. Paradigm Shift will appeal to the iPod users, die-hard gamers and everyone in between – all ages, both sexes. The focus of Paradigm Shift is to offer market-leading products while educating a new generation on the varying levels of sound quality so they can hear the difference themselves. With a long history of creating the best price and value in high-end audio, consumers will reap all the benefits.”
— Mark Aling, Director of Marketing for Paradigm

Price and Availability
The Paradigm Shift Active Atom (A2) speaker is estimated to cost $249/each (US) with an expected availability of spring 2011.