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Panasonic Introduces Customized Frames for Plasma TVs

Designed For Select Panasonic Plasma Models These Unique Features Are Available Exclusively On PanasonicDirect.com

SECAUCUS, NJ – Panasonic, the leader in plasma TV, is introducing a line of custom-built frames which, when combined with the purchase of select plasma models, enable consumers to add an elegant, personalized accent to their Panasonic plasma TV and transform it into a functional piece of art. Users can now enjoy the breathtaking images provided by plasma technology, from high-definition broadcasts to digital photos, surrounded by a custom frame that will fit in with their dA©cor and enhance the viewing experience. Panasonic is the first television manufacturer to offer this innovative option.

Panasonic plans to debut the frames, in eight different styles specifically designed for select 42-inch and 50-inch Panasonic plasma models, on October 25, 2005, on the Panasonic e-business web site, www.PanasonicDirect.com/masterpiece. Frames will be available in gold, black, pewter, mahogany, walnut and antique white finishes, and will be priced from $399.95 to $499.95 SRP*, depending on style and the total package, which also includes other options that allow you to customize your plasma TV.

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“With the rapid growth in flat panel displays, and the fact that many plasmas for both the home and business venues are now wall mounted, these unique frames give people the opportunity to really personalize their viewing environments,” said Merwan Mereby, vice president of Panasonic e-business. “We expect that both consumers and the business community will be enthusiastic about this way to transform the plasma viewing experience. With the variety of styles offered, the frames not only enhance the home theater environment, but are equally impressive in corporate settings and public venues such as board rooms, hotel lobbies, reception areas – anywhere you would consider placing a plasma TV.”

The Panasonic plasma customized options are the first products available exclusively through Panasonic direct e-business. Customers can design their distinctive plasma televisions and order the complete package, including installations on www.PanasonicDirect.com/masterpiece. “This is a great opportunity to work directly with our valued customers as part of Panasonic’s goal to provide ‘Extreme Customer Satisfaction,’” noted Mereby.

Panasonic is planning to advertise the new plasma customized options on the Internet as well as via print ads in lifestyle and home dA©cor publications, beginning in November. The company is also targeting various hotels and businesses throughout the country for placement of the frames to showcase the product’s versatility and gauge consumer reaction.

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About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

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