Connect with us

Hi, what are you looking for?

New Products

OtterBox Perseveres in Tough Economy

Fort Collins. COLO. — Despite current economy downturn, OtterBox, a locally owned and operated Fort Collins company, continues to grow and prosper. Built upon CEO and founder Curt Richardson’s dream of creating a company based on innovation, OtterBox offers premier protective solutions for mobile electronic devices. In the coming year, OtterBox plans to release 40 to 60 new products and increase staff by around 20 new people.

“Customer feedback has always been a key to success for OtterBox and without it we wouldn’t be where we are today,” said Curt Richardson, CEO. “By listening to requests, gathering data and conducting surveys, we can better understand the needs of our customers and have expanded our product lines. We now have a greater market reach from the casual to the most extreme user by offering the skin-like Impact Series, drop and scratch-proof Defender Series and fully rugged, waterproof Armor Series. Other case lines are in the works so we are continually evolving and changing to meet customers’ needs.”

Central to OtterBox’s continued success has also been the ability to forge and strengthen strategic business relationships. Working with large distributors like Tessco and Ingram Micro has helped the company streamline their sales process and access new markets. Partnerships with key OEMs including RIM, Palm, HP and others have allowed OtterBox to stay on the cutting edge of innovation by offering cases for the latest devices on the market.

Collaborations with national wireless carriers such as AT&T, Verizon, Sprint and T-Mobile, as well as several international carriers including TELUS, Bell Canada, Rogers Communications and Orange have helped expand OtterBox’s customer base and provide wireless consumers convenient and reliable protection for their devices.

“OtterBox has both a national and worldwide presence. From the US to Europe, Asia, South America and Canada, we are reaching out to develop relationships with key distributors, carriers and OEMs,” explains Richardson. “Even within the first two months this year we’ve hit our anticipated revenue, a promising sign in the current economy.”

Another large area of growth for the company in 2008 was internet sales, which increased 88 percent over 2007 thanks to support from online customers, product reviews driving traffic to the site, social media outreaches as well as the implementation of a successful affiliate marketing program.

“We want our website not only to be a place where customers can go to buy our products, but also a site that people can visit to learn more about OtterBox and to interact with the company itself as well as other customers around the world,” said Director of Marketing, Mike Soderholm.

One feature of the website that encourages interaction is Planet OtterBox. Customers can submit photos and stories from around the world, sharing how OtterBox products have saved their valuables from adventures and active lifestyles. Each month, the best photo submission wins their choice of a $100 cash prize or $150 online shopping spree at www.otterbox.com.

Another way OtterBox is connecting with customers is by sharing promotions, company sponsorships, office happenings or interesting information through their blog. You can also stay informed with what OtterBox is up to by following the company on Twitter or becoming a fan of the new OtterBox page on Facebook.

“Overall, I don’t see OtterBox slowing down in the future. We are continuing towards success by establishing systems and processes which are critical to our development and will help us build a strong foundation for growth,” Richardson said.

Looking toward the future, customer feedback and support will continue to be a key factor in the company’s success. “OtterBox is where it is today because of loyal customer support,” Richardson said. “We can attribute our continued growth to the dedication of our hardworking employees, but also to those customers who believe in OtterBox as much as we do.”

Advertisement. Scroll to continue reading.

About OtterBox:

Founded in 1996, OtterBox is highly respected in the design and production of rugged and semi-rugged cases to safeguard technology and other valuables.

Built upon fundamentals of hard work, creativity and perseverance, OtterBox is the innovator of premier protective solutions for leading global handheld manufacturers, wireless carriers and distributors.

For more information, visit www.otterbox.com or call 888-695-8820.

OtterBox, never out of its element!

-30-

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Nothing KEF Headphone 1 Lifestyle

New Products

Nothing challenges the Apple AirPod Max with the new Headphone 1 with Sound by KEF.

Cyrus Audio 40 PPA Phono Preamp Front Cyrus Audio 40 PPA Phono Preamp Front

New Products

At $2,899, Cyrus Audio makes a bold claim about its 40 PPA which supports MC and MM cartridges with balanced XLR outputs and upgraded...

iFi Go pod MAX wireless IEM Adapters iFi Go pod MAX wireless IEM Adapters

New Products

The iFi Go Pod Max turns wired IEMs wireless with Bluetooth 5.4, balanced amp, and high-res audio—elevating sound while exposing your IEMs’ true colors.

Dangbei MP1 Max 4K Projector Lifestyle Dangbei MP1 Max 4K Projector Lifestyle

New Products

At under $2,000, the Dangbei MP1 Max is a compact 4K lifestyle projector with Google TV, AI setup, and hybrid laser-LED tech for screens...

Yamaha YH-L500A Wireless Headphones Lifestyle Yamaha YH-L500A Wireless Headphones Lifestyle

New Products

With proprietary Sound Field technology, the Yamaha YH-L500A wireless headphones provide personalized cinematic audio for $229.

V-MODA M10 and M100 Pro DJ Headphones V-MODA M10 and M100 Pro DJ Headphones

New Products

Not all headphones are designed for all listening needs. The V-MODA M-100 PRO and M-10 are affordable headphones that provide the quality and durability...

Gift Ideas?

Amazon Prime Day is July 8-11, 2025

Daily Deals

Amazon Prime Day is a four-day shopping event from July 8-11, 2025 offering the biggest discounts of the year on consumer electronics.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers