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Origin Digital Transforms Delivery of Video Services with New Odaptor Solution


Delivers Video to Any Screen or Device

Weehawken, NJ (September 17, 2007) — Origin Digital, Inc., a global video applications service provider, today announced the launch of its hosted video delivery and management service, Odaptor. Origin Digital’s Odaptor is a flexible web-based applications service that combines powerful media management and transformation capabilities into a single product. Whether you need to manage your digital assets, convert media to target platforms, or receive content from users outside your organization, Odaptor is the solution.

“The future of digital media will depend on one’s ability to capture, covert, and control an array of multimedia platforms,” said Darcy Lorincz, chief executive officer at Origin Digital. “Customers, such as Reuters, are able to rapidly deliver compelling content across a broad range of platforms including mobile applications. Odaptor is a flexible platform, ideal for customers who need to customize both fixed and evolving source and distribution.”

“Limelight is committed to enabling our partner ecosystem to provide best-of-breed, seamlessly integrated, end-to-end solutions for our customers. Having the capability to manage and transform digital content for Internet delivery is critical to providing a seamless workflow solution for many streaming video and user-generated content customers,” said David Hatfield, senior vice president of worldwide sales, services and marketing. “As a complement to our Internet content delivery services, the Odaptor platform potentially offers great value and choice to our customers who are in need of video application services.”

The Odaptor service encompasses multiple workflow and distribution scenarios, including Transformation, Content Management System (CMS), User Generated Content (UGC), and Mobile.

Convert your digital media to multiple formats and bit rates in a single action. Using our application and leveraging best of breed encoding applications and hardware, Odaptor can guarantee your content is properly formatted for delivery to all of your distribution channels. Transcode content directly from Odaptor, upload new material through the browser, or configure automated workflows to process content as it is created. Origin Digital can also assist with the digitization of physical media such as Tape, DVD, and CD-ROM.

Content Management System
Manage all of your digital content; no matter where it resides. Assets within Odaptor can contain any number of files (video, audio, image) and metadata and can be stored anywhere on the Internet. Thumbnails, storyboards, and proxy videos are automatically generated as new content is added to the system to help you quickly identify and manage your content. You spend your time on your core workflow and deliverables while Odaptor works seamlessly in the background.

User Generated Content
Odaptor UGC is the most sophisticated and user friendly content submission service on the web. Now any web site can securely receive and display content received from your viewers; converted at speeds of at least three times real-time. The website owner controls the output formats, as well as the final delivery destination. Using our Odaptor transform capabilities, thousands of submissions from your customers are processed on the fly in an automated, scalable, and transparent manner.

Odaptor offers standards-based transformation options such as 3GP, H.264 or WMM to support mobile distribution, enabling content owners to broaden their digital media strategy and extend their reach to new devices such as the Apple iPhone.

About Origin Digital
Origin Digital, Inc. is a global video applications service provider that applies the rigors of broadcast to the management, transformation and distribution of all forms of digital content from any source to any destination. Through its network of strategic partners and directly via global points of presence, Origin Digital provides hosted applications, tools and services to simplify the capture, conversion, and control of digital media. Its clients include media and entertainment organizations, enterprises as well as global brands. Origin Digital is closely held, and headquartered in the New York Metro Area. For further information visit

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