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Octiv Announces Volume Logic CE for Receivers, Televisions and Automotive Systems

For link to this press release to link to your site, click: http://www.thomas-pr.com/pressreleases/octivlogicce.html

Contact: Karen Thomas, Thomas PR (631) 549-7575
kthomas@thomas-pr.com

OCTIV ANNOUNCES VOLUME LOGIC CE FOR RECEIVERS, TELEVISIONS AND AUTOMATIVE SYSTEMS

Octiv Ports Volume Logic to Cirrus Logic CS494XX Audio DSP for CE Market
Berkeley, CA, October 27, 2004 — Octiv, the audio processing innovator, announced today that Octiv Volume Logic CE, a 5.1-channel professional strength multi-band dynamics processor, has been ported to the CS49400 audio DSP from Cirrus Logic Inc. (NASDAQ: CRUS) for use in consumer electronics products. Previously available only in professional markets, such as HDTV broadcasters (see: http://www.linearacoustic.com/OM51.htm for more information), Volume Logic is now available for use in consumer products such as audio/video receivers, televisions and automotive systems.
Octiv Volume Logic CE provides professional-strength improvements for the consumer electronics market, such as the ability to normalize the varying volume levels consumers often experience when channel surfing. Volume Logic CE also provides improved DVD speech intelligibility and peak control of loud explosions and noises. Surround-sound music is also now enhanced with real-time digital remastering, making all the songs in a music library sound equally great together.
Octiv’s multi-band dynamics processing technology was previously only available for professionals and required 2 GFlops of CPU cycles available only with custom hardware. Now the same technology used by the pros is available for consumers in the popular Cirrus Logic CS49400 audio DSP.

“Cirrus Logic’s CS49400, like many of Cirrus Logic’s other audio DSPs, features a dual-core architecture with enough processing capability to support a wide-variety of features, such as Volume Logic CE, in addition to many standard audio algorithms such as Dolby Digital, DTS and AAC,” said Warren Rhee, manager, Digital Audio Products Marketing, Cirrus Logic. “This built-in ability to enable a broad range of features gives Cirrus Logic an edge in both traditional and new consumer markets, such as digital television.”

Octiv also recently announced Volume Logic for iTunes, the first audio digital re-mastering plug-in for the Apple iTunes player and the VR-1, co-developed by Octiv and Terk to stop loud commercials. Volume Logic for iTunes quickly won numerous industry awards for excellence, including the 4 ½ mice award from Macworld Magazine, April 2004; “Top 10 iPod Accessories Award” from Pen Computing Magazine, March 2004; and the 4 Cows Rating from Tucows, April 2004, as well as other accolades.

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For more information on all Octiv products, see Octiv’s web site at: http://www.octiv.com.
For info on downloading Volume Logic for iTunes, see: http://www.octiv.com/index.asp?content=iTunes and for info on the VR-1, see http://www.terk.com/pdfs/vr1.pdf

About Octiv
Octiv is improving the digital audio experience with volume management solutions for Internet and desktop media, consumer electronics, computers, and telephones. The Berkeley, California-based company was founded in 1999, by a group of experienced audio industry professionals. Additional information can be found on the Octiv web site, http://www.octiv.com.

Cirrus Logic Inc.
Cirrus Logic is a premier supplier of high-performance analog, mixed-signal and digital processing solutions for consumer entertainment electronics, automotive entertainment and industrial product applications. Building on its global market leadership in audio ICs and its rich mixed-signal patent portfolio, Cirrus Logic targets audio, video and precision mixed-signal applications in these growing markets. The company operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com.

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