Company Launches Worldwide “Recession Buster” Sale – Now Through January 1, 2009
NHT today announced a bold initiative that, according to Co-owner and Marketing Head, John Johnsen, will, “…give consumers a reason to buy our products with what’s left of their discretionary budgets.”
Starting immediately, and continuing through January 1, 2009, NHT will conduct its first ever worldwide factory authorized sale, slashing 25% off the MSRP of every consumer model currently offered by the brand.
Though NHT is not mandating that all its dealers take part in the program, Johnsen believes the effort will be embraced by most, if not all of its retailers, especially as the holiday selling season draws near.
“It’s no secret that the economy is interesting, to say the least,” commented Johnsen. “Rather than waiting around for the tide to change, we are stepping up with a plan that benefits everyone in the food chain. Domestic and international distributors, reps, dealers, and most important, end-users, have a lot to gain.”
Added Johnsen: “Lest you think this is an entirely altruistic move, keep in mind that we are a speaker company, and we need to keep products flowing through our system in order for us to maintain our business. Frankly, we’d like to see this move adopted throughout the audio industry. It’s up to us to make sure music lovers and audio enthusiasts are encouraged to indulge in their passion for great sound, even during an economic downturn.”
About NHT
Since it was founded in 1986, NHT (www.nhthifi.com) continually challenges the notion that the high-end means high-price. NHT takes pride in designing, manufacturing and marketing loudspeaker systems that provide a lifetime of listening pleasure. Its products from past to present speak volumes of NHT’s dedication to sonic excellence. For NHT media inquiries, including interviews, product images and loans, contact: Adam Sohmer, SOHMER ASSOCIATES, 718-499-9161 (voice/fax), 347-512-0066 (cell), adam@sohmerassoc.com.
