HONG KONG & BEIJING – Today Lenovo and Coca-Cola jointly announced the availability of what could be a future collector’s item for Chinese consumers. These two leading companies have joined forces to provide their discerning consumers with the latest trend in personal computing: the Lenovo F20 iCoke Notebook. The limited edition computer is also the first Lenovo co-branded notebook that features the Lenovo Olympic composite logo.
In addition to its cutting-edge style, the Limited Edition Lenovo F20 iCoke Notebook Computer features all of the latest technology specifications, including a 12.1-inch widescreen monitor, Mg-Al casing, dual batteries for up to 8.5 hours of usage, an Intel Pentium M778 processor, a 512MB DDR2 RAM, an 80GB hard drive, GMA900 graphics, WiFi, Bluetooth, 3 USB 2.0 ports and FireWire.
“Combined with the distinct design and branding of Coca-Cola, this notebook will provide consumers with a new standard in innovative technology to complement all their contemporary lifestyle needs,” said Mr. Andres Kiger, Director of Worldwide Licensing and Retail Operations for The Coca-Cola Company. “The partnership is also an exciting platform that will enable us to further expand the reach of our fast growing iCoke program in China,”
The joint venture is part of an overall strategy to strengthen and build on the growing partnership between both companies. Developed by both parties, the Limited Edition Lenovo F20 iCoke Notebook Computer is part of a new retail licensing agreement which will authorize Lenovo to develop, manufacture and distribute limited edition Coca-Cola branded notebooks starting from July 2006.
“Our collaboration will provide our consumers with a unique laptop that reflects our dedication to innovative and cutting edge technology,” said Ms. Li Lan, head of Brand Communications for Lenovo China. “We have integrated the brand personality of Coca-Cola into the sleek design of the Tianyi F20 notebook, which has already won the IF Design Award and is now the most popular model among Lenovo’s notebooks.”
The F20 notebook will also have a special iCoke hot button which will allow direct access to the popular iCoke China website, specially designed wallpaper and screen savers, and dual-branded accessories. It can be purchased through http://www.lenovo.com as well as listed Lenovo retail stores in mainland China.
