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All New Haier Microwave Line Unveiled at CES

Contact: Carlos Mendia
212.594.3330 ext. 3218

New York, NY, January 6, 2005- Haier America will introduce an all-new line of microwave oven products at the 2005 CES Show January 6 through January 9. The completely new and redesigned line offers customers a wide range of styles and models ranging from compact to a 1.4 cubic foot convection grill with full features.

The all-new microwave line was designed by Haier to create flexibility with a wide variety of styles, sizes and functions. The units are produced at a state of the art manufacturing facility with the production capabilities to meet market needs of over four million per year. The units will be available in white, black and silver with a variety of features.

“We have created a complete line up with style and function in mind to meeting the needs of all channels of distribution,” states Vincent Cefalu, Haier’s Director of Microwaves, Small Appliances and Specialty Products. “We have made a long-term commitment to this category and are looking at strong and steady growth in it for years to come. We will be introducing some exciting new and innovative microwave products in 2005 and beyond.”

Haier is continually creating innovative products with quality and style that fill consumer’s needs and wants not being addressed by the market. With the redesigned microwave oven line, Haier provides a range of microwave ovens with quality and style that suit the needs of the customer.

About Haier
Haier is a global brand available in more than 160 countries. It is the second largest manufacturer of major appliances in the world and employs more than 35,000 people worldwide. In 2003, gross sales reached $9.7 billion worldwide and 2004 sales are projected at over $12 billion worldwide. Haier has over 20 partnerships and joint ventures with the worlds leading corporations, including Phillips and Mitsubishi. Haier products are distributed around the world by retailers such as Best Buy, Costco, Wal-mart, Home Depot, Sears and Lowe’s.


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