Connect with us

Hi, what are you looking for?

New Products

Multi-Room Audio/Video Owners Recommend Technology

CEA Study Finds Increasing Demand for Multi-Room Solutions

Owners of multi-room audio video (MRAV) systems assign high value to their home entertainment experience, according to a new study from the Consumer Electronics Association (CEA). The study, Trends in Multi-room Audio Video Usage, found that the vast majority of MRAV owners — eighty-two percent — would recommend their system to friends. Eighty-five percent of homeowners who currently own an MRAV system were so satisfied with the experience that they would once again install a system in a new home. Multi-room audio video systems allow homeowners to play and control audio/video distributed from a centralized system to at least three different rooms of the home.

CEA finds that MRAV owners are music and entertainment enthusiasts who view their system as an enhancement to their lifestyle. Fifty-five percent use their system daily, with entertainment ranking as the most common usage, followed by owners stating they use the system ‘when they want’ with no special occasion necessary. Daily users’ main reason for purchasing a system is to enhance their home entertainment experience (63%), enjoy listening (61%) and entertaining (48%).

“The MRAV market has blossomed as consumers demand access to content anytime and anywhere,” stated Steve Koenig, CEA, director of industry analysis. “As the desire for multi-room solutions continues to grow, manufacturers must focus on a variety of solutions, including aftermarket products, to address the vast market of existing home owners who demand multi-room audio.”

The study concludes that after-market MRAV solutions are capturing a large portion of the home entertainment marketplace. Sixty-three percent of systems were installed after the home was built. The majority of homeowners added stand-alone, aftermarket solutions with multi-room audio stations to meet their needs.

Trends in Multi-room Audio Video Usage (April 2009) was fielded in December 2008. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA). The complete study is available free to CEA member companies. Non-members may purchase the study for $999 at myCEA.CE.org. Steve Koenig will discuss the study in further detail in an exclusive webcast at 2PM (ET) on Tuesday, April 14.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES — Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Final UX3000 SV Headphones in black

New Products

Final’s new UX3000 SV wireless headphones debut with hybrid ANC, voice-first tuning, aptX HD, and 35-hour battery life—crafted in Japan for clarity.

McIntosh MTI100 Sun Records Edition Integrated Turntable Top Angle View McIntosh MTI100 Sun Records Edition Integrated Turntable Top Angle View

New Products

McIntosh MTI100 Sun Records Limited Edition: integrated turntable with tube preamp, Bluetooth, and rare Johnny Cash vinyl for true audiophiles.

Shanling EC Zero T Portable CD Player Shanling EC Zero T Portable CD Player

CD Players

Shanling’s EC Zero T brings hybrid tube/solid-state sound to a portable CD player with R2R DAC, Bluetooth 5.3, and high-end headphone amp—CDs just got...

Bowers & Wilkins 801 Abbey Road Limited Edition Loudspeakers Pair Front Angle Bowers & Wilkins 801 Abbey Road Limited Edition Loudspeakers Pair Front Angle

Floorstanding Speakers

The $70,000 Bowers & Wilkins 801 Abbey Road Limited Edition channels 45 years of studio history into a luxury speaker built on the 801...

Noble Van Gogh IEMs Noble Van Gogh IEMs

Earbuds & In-Ear Headphones

Noble Van Gogh IEM combines a unique hand-finished design with a four-driver hybrid setup, delivering bold, textured sound and premium build at a competitive...

Woman wearing Soundpeats Air5 Pro Wireless Earbuds Woman wearing Soundpeats Air5 Pro Wireless Earbuds

Earbuds & In-Ear Headphones

SOUNDPEATS Air5 Pro wireless earbuds deliver flagship features like Snapdragon Sound, AI ANC, and LDAC—all under $80. Your budget AirPods alternative for 2025.

Gift Ideas?

Father's Day Gift Guide 2024 Best Tech and HiFi Gifts

Gift Guides

Upgrade Dad's digital lifestyle with gifts he'll enjoy all year and beyond this Father's Day. New Hi-Fi, Headphones, Home Theater and more!

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers