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Mitsubishi 1080p DLP HDTVs Ship

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Mitsubishi Digital Electronics America is First to Deliver 1080p DLPa¢ High Definition TVs to Retailers

Industry pioneer is again first-to-market with eagerly awaited technology

IRVINE, Calif., June 27, 2005 – Mitsubishi Digital Electronics America, Inc., the company that introduced big screen and plasma televisions to North America, makes history again by being the first to introduce high definition 1080p televisions featuring DLPa¢ technology from Texas Instruments. The latest in TV technology, 1080p DLPa¢ HDTV provides the highest display resolution available for today’s large screen televisions.

On June 30, Mitsubishi will deliver its 52-inch WD-52627, 1080p DLPa¢ HDTV to select Southern California retailers. National distribution of the WD-52627, which carries a suggested retail price of $3,699, will begin in the weeks following.

Not only will Mitsubishi be first-to-market with 1080p DLPa¢ HDTV, the company will also introduce the largest 1080p DLPa¢ televisions available in North America this year with three 73-inch models (WD-73727, WD-73827 and WD-73927). Overall, Mitsubishi will ship nine 1080p DLP™ models this summer and fall, ranging in size from 52 to 73 inches.

“1080p is just what is needed for today’s larger TV screen sizes,” said Frank DeMartin, vice president of marketing for Mitsubishi Digital Electronics America. “People who have seen our 1080p sets, from customers and retailers to industry writers and experts, have been amazed by the picture clarity, brightness and depth that Mitsubishi 1080p DLPa¢ HDTVs deliver.”

Because 1080p provides twice the resolution of the high definition 720p or 1080i displays found in most HDTVs today, viewers will be treated to more vivid pictures, no matter what the scene or content. And given its higher pixel density, even a super-sized 73-inch 1080p DLPa¢ HDTV can deliver a sharper picture than a 50-inch 720p model.

“This is truly a milestone in home theater, and being the first to deliver 1080p DLPa¢ HDTV is consistent with Mitsubishi’s history of giving consumers the very best,” said Max Wasinger, senior vice president of sales and marketing for Mitsubishi Digital Electronics America. “The retailers who will carry these new models are eager to make the latest technology available to customers. They share Mitsubishi’s passion for innovation and quality, and know that 1080p DLPa¢ HDTV delivers the best picture available.”

As part of its pledge to provide “the perfect picture every time,” the new models feature Mitsubishi’s proprietary 1080p DLP™ light engine with Dark Detailer™ for improved dark scene detail. The sets also use Mitsubishi’s exclusive Plush1080p™ technology to upconvert all signals-including 1080i-to 1080p for the best quality image from any source.

While Mitsubishi’s 1080p DLP™ HDTVs produce the best possible picture from today’s 1080i high definition sources, such as broadcast, cable and satellite TV, they are also designed with the future in mind.

“We will be seeing many new sources of 1080 content later this year and next year,” said DeMartin. “The new gaming consoles, Blu-ray/HD-DVD technologies and media center PCs will all offer HD content, and the major broadcast and cable networks will begin to transmit 1080 signals at 24 and 30 frames progressive, among the highest HDTV broadcast resolutions available. Mitsubishi 1080p DLPa¢ HDTVs will be poised to take advantage of the latest HD content and deliver it with unsurpassed picture quality.

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About Mitsubishi Digital Electronics America, Inc.
Mitsubishi Digital Electronics America, Inc. manufactures and markets a comprehensive line of premium quality high definition projection televisions, HD LCD and plasma displays, and accessories for complete home theater systems. Recognized as the world leader and innovator of digital big screen television, Mitsubishi Digital Electronics America develops products that lead the industry in quality, performance and ease-of-use. For additional information about MDEA, visit www.mitsubishi-tv.com.

Plush1080p and DarkDetailer are trademarks of Mitsubishi Electric. DLP is a trademark of Texas Instruments.

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