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KEFS Reference Speakers Are As Famous As The Music They Master

“Ears of the Engineers” Featured in Trutone Inc.’s Mid-Town Manhattan Mastering Studios

MARLBORO, NJ — March 2, 2006 — A testimonial to KEF Audio’s pursuit of musical excellence can be found in the hallowed halls of a recently remodeled Vinyl and CD mastering studio complex in the heart of New York City. Renowned studio designer and architect, John Storyk was consulted and a year long renovation project was launched, culminating in KEF’s Reference 207 and Reference 4 Monitors being chosen to grace the two remodeled studios for Trutone Inc.’s new mastering facility.

The flagship product of the KEF lineup, the legendary Reference Series possesses a unique adaptability that provides for the most accurate sound reproduction available. As each new Reference model is developed, KEF’s engineers work to incorporate the latest, most sophisticated technologies. These then become the ‘Reference’ to which every single production version must conform to, assembled by a skilled craftsman who matches their performance to a tolerance of a mere 0.5dB.

“The KEF brand has always been a trusted worldwide leader for its remarkable ability to provide high fidelity, authentic sound in any environment,” said Len Safhay, director of communication & administration, KEF America. “It’s an incredible honor for our flagship Reference Series speakers to work their magic in the same place that some of the greatest music of our time has been created.”

Trutone, Inc., a post-production multimedia replication firm, relocated their New Jersey Mastering Division to the site of the former Record Plant Studios in Midtown Manhattan, where industry legends such as John Lennon, Jimi Hendrix, Miles Davis, and Bruce Springsteen (to name a few) made music history. The historic site required major structural and acoustical updates. A broad range of speaker systems were evaluated to ensure the very highest level of acoustical and musical reproduction. KEF Audio’s Reference Series speakers were eventually chosen as the reference speakers for both Studio A and Studio B.

Adrianne and Carl Rowatti founded Trutone Records as a part-time business in 1972. The company operated from a 10′ X 10′ basement room of Carl’s childhood home in North Bergen, New Jersey. The services offered were cutting masters for vinyl records, on-location recording for local schools and churches, as well as custom record pressing. Today, Trutone is still run and managed by Adrianne and Carl Rowatti, with the help of their dedicated staff members. The Rowattis attribute their longevity and continued growth to their perpetual ability to reinvent themselves and of course, to the multitude of satisfied clients they have had the pleasure to serve throughout the years.

“We rely heavily on the KEF Reference speakers to be an unfailing authority in our mastering process,” said Carl Rowatti, co-principal and chief engineer, Trutone, Inc. “As audio enhancement specialists our job is to make a good master great and make music sound its best, no matter what the genre–from classic analogue to pristine digital gear, we’re equipped to enhance and refine. And our Reference speakers help us achieve that job.”

About Trutone, Inc.

Trutone provides their clientele comprehensive options to guarantee them the highest quality mastering experience. Home to a variety of record labels that include Def Jam, Island Records, Rocafella, and a few independent labels such as Caroline, Soulfuric, and SFP, Trutone holds a very legendary reputation. Indeed, their new mastering site in New York City – then known as Record Plant Studios – was the last place John Lennon visited prior to his death.

For additional information on Trutone and its services, please visit www.trutone.com < http://www.trutone.com/> .

About KEF Audio

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KEF, a division of GP Acoustics, was founded in 1961 by an electrical engineer named Raymond Cooke in a Nissen Hut on the premises of a metal working operation called Kent Engineering & Foundry (hence KEF), on the banks of the River Medway, near Maidstone in Kent. From the beginning KEF was destined to become a company with a flair for uniqueness and innovation in engineering, design and materials. The four cornerstones of KEF’s success over 45 years are Quality, Honesty, Dedication and Innovation.

Still occupying the same riverbank site in Kent, the company services export markets throughout the world, manufacturing high performance speakers for home cinema, hi-fi and custom installation applications. KEF firmly and passionately remains true to its proprietary, proven technologies such as Uni-Q and ACE. It is these characteristics, traditions and above all sound quality that have ensured that KEF’s reputation for audio excellence is among the finest in the world.

About KEF America, Inc.

KEF America, a division of GP Acoustics, is headquartered in Marlboro, New Jersey. KEF America has built the KEF brand by offering loyal North American audiophiles a stream of innovative speakers and components unmatched in the industry. Many KEF products have won awards from both sides of the Atlantic, as KEF is a brand name long associated with quality and technical innovation.

For additional information about KEF America and its award-winning products, please visit www.kefamerica.com < http://www.kefamerica.com/> .

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For high resolution digital product images of the Trutone Studios and Reference Series Speakers, please contact veronica@marketingmatters.net.

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