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KEF Muon to be Showcased at Architectural Digest Home Design Show

Award-Winning Loudspeaker Designed in Partnership with Ross Lovegrove to be Featured at Opening Night Party March 6th

Marlboro, N.J. — February 25, 2008 — Visitors to this year’s Architectural Digest Home Design Show, held at New York City’s Pier 94 March 6th-9th, will be treated to a special demonstration of the highly acclaimed and visually stunning Muon loudspeaker from KEF, the renowned British manufacturer of audiophile-quality music and home theater speakers.

In addition to providing entertainment throughout the entire show, a pair of Muon loudspeakers will be featured as part of the Opening Night Party held March 6th from 6:30-9 p.m. All proceeds from ticket sales to the party–sponsored by KEF and Ligne Roset, the celebrated French modern furniture company–will benefit The Alpha Workshops, the only not-for-profit organization in the U.S. that trains and employs people living with HIV/AIDS for work in the decorative arts field. Tickets can be purchased through Architectural Digest by calling (212) 594-7320 or online at www.archdigesthomeshow.com.

The Muon loudspeaker is the result of collaboration between KEF’s world-class engineering team and visionary designer Ross Lovegrove, one of the world’s most eminent industrial designers. The aim of the Muon project was to create no less than the ultimate in sound quality and design innovation. Production is strictly limited to 100 pairs and is available exclusively in 10 cities worldwide, including New York and Los Angeles.

Standing nearly seven feet tall, the Muon loudspeaker is made from super-formed aluminum, made by a molding process similar to vacuum forming. Using malleable sheets of heated aluminum to achieve otherwise impossible shapes, the eventual form of the loudspeaker was the result of a careful convergence between Lovegrove’s design aesthetics and the physics of sound. The process by which it was conceived and executed meant that, in effect, Lovegrove sculpted the sound by ‘skinning’ the technology with purposeful form.

Muon’s four-way speaker system — mounted into the front of the structure — with its powerful bass drivers is one of the elements that makes it so superior. But it is also in the upper mid-range and treble where some of the Muon’s key technologies lie in the form of the Uni-Q drive unit array, remarkable in its construction and delivering a seamless sonic picture throughout the listening environment. The Muon also incorporates KEF’s proprietary Acoustic Compliance Enhancement Technology, which effectively doubles the available cabinet volume through adsorption of air molecules by activated carbon. And the two additional bass drivers mounted in the back successfully tame room effects issues, resulting in a remarkable clean and open sound.

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As a truly contemporary art form appropriate for 21st century living, Muon is unequivocally at the apex of speaker design and technology.

Attracting over 25,000 attendees annually, the Architectural Digest Home Design Show features a wide array of home design categories, ranging from furnishings and accessories, art and antiques, kitchen and bath products, flooring, wall coverings, lighting and more.

Talking Points:
• The Muon loudspeaker will be featured as part of the Architectural Digest Home Design Show’s Opening Night Party held March 6th from 6:30-9 p.m.
• All proceeds from ticket sales to the party–sponsored by KEF and Ligne Roset, the celebrated French modern furniture company–will benefit The Alpha Workshops, the only not-for-profit organization in the U.S. that trains and employs people living with HIV/AIDS for work in the decorative arts field.
• The Muon is a state-of-the-art, super speaker created by KEF in partnership with industrial design visionary, Ross Lovegrove.
• The Architectural Digest Home Design Show, held at New York City’s Pier 94 March 6th-9th, features a wide array of home design categories, ranging from furnishings and accessories, art and antiques, kitchen and bath products, flooring, wall coverings, lighting and more.

About KEF Audio

KEF Audio, a division of GP Acoustics, is a UK-based company that has earned a reputation as the premier manufacturer of stunning, audiophile-quality speakers for modern home theater, hi-fi and custom installation applications. KEF products, distributed around the world, have won awards on both sides of the Atlantic. KEF is a brand name long associated with style, quality and technical innovation.

Founded in 1961 by a British electrical engineer named Raymond Cooke on the banks of the River Medway, KEF is driven by a passionate belief in the power of innovation and quality. Still occupying the same riverbank site, KEF remains passionate about its patented, proven technologies such as Uni-Q and ACE. These characteristics, traditions and, above all, quality, secure KEF’s reputation as a world class manufacturer of the best speakers in the world.

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About KEF America, Inc.

KEF America, a division of KEF Audio, offers loyal North American audiophiles a line of innovative speakers and components unmatched in the industry for quality and innovation. Headquartered in Marlboro, New Jersey, KEF America shares the same guiding principles as its British counterpart: ground-breaking design, exceptional sound and an unshakeable commitment to excellence.

For additional information about KEF and its award-winning products, please visit www.kef.com.

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