Huawei Joins Hands with The Orchard on AIMI Digital Music Service Solution
[Shenzhen, CHINA – February 16th, 2007] Huawei Technologies Co., Ltd. (“Huawei”), a leader in providing next generation telecommunications network solutions for operators around the world, today announced its cooperation with The Orchard, the world’s leading global marketer and distributor for independent record labels, to provide a complete digital music solution targeted at operators worldwide.
The Orchard represents thousands of labels and artists spanning 73 countries and every music genre. Under the agreement, The Orchard will provide its extensive music catalogue to Huawei’s AIMI (Active Music offering) integrated end-to-end digital music solution. The Orchard will also assist Huawei in strategic marketing and merchandising of international and niche genres of music, bringing a sophisticated and robust advanced digital music engine to operators and a high quality experience to end-users.
Dr. Che Haiping, President, of Huawei’s Application and Software department said, “The partnership further strengthens our capabilities in delivering end-to-end digital music solutions to operators who are looking to provide high-quality music services to its subscribers around the world.”
Greg Scholl, President and Chief Executive of The Orchard commented, “Huawei’s commitment to the digital music and media space, and valuable coalition of partners, will greatly enhance the development of a robust and legal digital music marketplace — providing a fantastic platform to operators, and a great value proposition to customers. We’re pleased to support their efforts as a key and committed partner.”
Supporting over 160 million subscribers worldwide, Huawei works with leading mobile operators such as China Mobile and Thailand’s AIS, in the area of digital music. The company provides an open digital music ecosystem for service and content providers worldwide. With its integrated AIMI digital music solutions that fully support Ring Back Tone (RBT) evolution to other digital music services, Huawei is helping maximize profits for operators.
