HTC just unveiled a Limited Edition HTC One M9 INK smartphone, created in collaboration with supermodel Jourdan Dunn, which offers a body art-inspired one off illustration which is engraved onto the back of the phone. Jourdan worked in partnership with leading artist Cally-Jo, who was responsible for Rihanna’s henna-style hand inking, to create the first ever HTC INK design. Using the ‘language’ of body art, the bespoke design is a unique expression of Jourdan’s feelings about the new chapter in her career, her excitement over her new upcoming creative design projects, and being able to express her individual style through her partnership with HTC.
On the handset unveiling, Jourdan said: “Body art is an important part of my look and, as I don’t go anywhere without my phone, it makes perfect sense to combine the two to create a uniquely personalized accessory. The opportunity to work with a brand that is famous for design and to put my own creative stamp onto a beautiful looking handset was something that really appealed, with the HTC One M9 INK really capturing my personality.”
HTC’s CEO Cher Wang said: “The way your smartphone looks is just as important to your personal style as your bag, jewelery and even your body art. HTC leads the way in inspiring innovative design to provide the ultimate experience in personalization, so we wanted to be the first brand to bring this level of individuality to our handsets. The HTC One M9 is our most beautiful handset yet and HTC INK reflects our commitment to best in class design by working with inspiringly creative people like Jourdan.”
Price and Availability
A limited number of the handsets are available to buy for customers who register at www.htc.com/US/ink.