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Hollywood@Home

For Immediate Release
Contact: Jenny Barrett
Parks Associates
972-490-1113
Email: jenny@parksassociates.com

Hollywood@Home
Dallas, Texas August 11th, 2005 — F marketingour million U.S. households are now using digital video cameras and editing software every month to create movies at home, with roughly 750,000 doing so on a weekly basis, according to Parks Associates’ Global Digital Living.
This project, a multinational study of consumer technology trends, found movie making is a growing niche market for technology products in the U.S. Recent high-profile examples of homemade movies, including Star Wars fan films and the theatrical release of My Date with Drew, should further fuel interest in digital video and drive the purchase and use of digital camcorders and video-editing software.
“Home filmmaking is somewhat akin to gaming,” said John Barrett, director of research for Parks Associates. “It requires a high-end computer with a considerable amount of storage, memory, and processing power. Apple is very strong in this market right now, but as it grows, I expect we’ll see more efforts by Windows-based competitors to tap into the demand.”
The Global Digital Living project is a study of worldwide consumer technology trends. The project surveyed Internet households in thirteen nations: France, Italy, Spain, Germany, Canada, Taiwan, Japan, India, China, South Korea, Australia, the United Kingdom, and the United States.
For additional information on Global Digital Living, visit http://www.parksassociates.com or contact 972-490-1113 or sales@parksassociates.com.
About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com.

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