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Gala September 28 New York City Benefit Cocktail Party & Book Signing to Aid New York Special Olympics and USA Triathlon Association

For Immediate Release:

New Book capitalizes on Product Placement like TV and Movies

NEW YORK, NY — SEPTEMBER 14, 2005 — On Wednesday, Sept. 28, 2005 from 7:00 to 9:00 PM a ground breaking gala benefit cocktail party and book signing event will be hosted by the Grand Hyatt New York. (109 East 42 Street/Park Avenue at Grand Central Station, NY, NY 10017)

For the literary world, the event is a first of its kind celebration of the launch of a new novel mixed in with a charity event and product placement for several major businesses. The book, Shadow Warrior is by J E Mayer. (AuthorHouse, 2005) and is available on the publisher’s website ( and via all major online book retailers including and in paperback format for $14.95.

The event entitled, An Evening into Shadow will benefit the New York Special Olympics and the USA Triathlon Association. (Two of the main characters are triathletes.)

The Grand Hyatt New York is generously hosting the cocktail reception, Ketel One Vodka is creating an elaborate Ice Sculpture Martini Bar with the book cover prominently displayed and the book’s publisher, AuthorHouse, will provide copies of the book for each guest. The Grand Hyatt New York’s executive Chef Anthony Arbeeny will be serving exquisite hors d’oeuvres including Grapes filled with Foie Gras, tuna tartare, honey lavender for the event’s wide cross section guests including international and New York celebrities, literary luminaries, society swells, and trendsetters.

Ketel One Vodka and the Grand Hyatt are two of the products that are prominently mentioned in Mayer’s novel, Shadow Warrior, a thriller that has New York City as its primary setting. It is a tale of romance, intrigue and drugs. Another business mentioned in the book, Porta Bella Menswear, (50 East 42nd St. NY, NY) a chain of clothing stores across metropolitan New York, has also been an early and eager supporter.

“It’s incredible how enthusiastic our sponsors and charities have been,” stated Mayer. “I contacted the Hyatt first and they jumped at the chance to help promote the book. Actually, it was their public relations manager, Kira Kohrherr, whose idea it was to turn my simple suggestion of a book signing into a charity cocktail party. Once the Hyatt was onboard Ketel One graciously agreed to provide the Ice Sculpture Martini Bar. Everything snowballed from there. The USA Triathlon Assoc. has even taken the book on as a special project!”

“This is a bit of a Cinderella story. I put all these goods and services into the story to create vivid images for the reader, little did I know I would be breaking new ground in the promotion of the book,” added Mayer. “We are planning to host similar charity in other locations mentioned in the book including Chicago, Los Angeles and Las Vegas, and offer up participation to several other companies in the book such as Nike, Oakley, Jaguar, and Louis Vuitton.”

Tickets for the event are $50 in advance and $65 at the door. Call the Special Olympics office for tickets: 1-212-661-5217. Complimentary media invitations are available by calling the Steven Style Group at 212-465-1290.

About the Book
Shadow Warrior is an action packed thriller that places the reader in the intricate world of drug money laundering. It gives a unique view of this world taken from actual case files of federal law enforcement authorities. Shadow Warrior introduces a new use of the successful spy genre moving the action in a high tech environment with stylistic scenes and characters that will linger with the reader. Shadow Warrior is written by J E Mayer. (AuthorHouse, 2005) and is available on the publisher’s website ( and via all major online book retailers including and in paperback format for $14.95.

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About Special Olympics New York
Special Olympics New York (SONY) provides cost free, year-round sports opportunities in a variety of Olympic-style sports for individuals with intellectual disabilities. Founded in 1970, SONY serves nearly 40,000 athletes through a network of 25,000 volunteers.

About USA Triathlon
USA Triathlon is the national governing body for the multi-sport disciplines of triathlon, duathlon, aquathlon and winter triathlon in the United States. USA Triathlon is a member federation of the U. S. Olympic Committee and the International Triathlon Union. USA Triathlon’s 60,000-strong membership is comprised of athletes of all ages, coaches, officials, parents and fans striving together to strengthen multi-sport. USA Triathlon’s mission is to provide excellence in leadership, structure and education for the growth and development of the sport. USA Triathlon’s vision is to set the standard of excellence as a world leader in the sport by promoting a healthy lifestyle and encouraging participation and achievement.

About Hyatt
There are 212 hotels and resorts (over 90,000 rooms) in 43 countries around the world, operating under the Hyatt, Hyatt Regency, Grand Hyatt and Park Hyatt brands. Currently, there are an additional 27 Hyatt hotels and resorts under development, including 10 new hotels in China. Hyatt Corporation (domestic U.S., Canada and Caribbean hotels) and Hyatt International Corporation (international properties) are subsidiaries of Chicago-based Global Hyatt Corporation. Global Hyatt Corporation is also the owner of Hyatt Vacation Ownership Inc. (timeshare), Hyatt Equities, L.L.C.
(hotel ownership), and U.S. Franchise Systems, Inc. (which franchises Hawthorn Suites, Microtel and America’s Best Inns).

About AuthorHouse
Based in Bloomington, Ind., AuthorHouse has grown into the world’s largest and most experienced self-publishing house, providing premier book publishing and marketing services for authors. The company has published over 27,000 titles, and boasts millions of books in print. AuthorHouse provides a broad array of tools and services to allow authors to make their own choices throughout the publishing process. Authors retain all rights, maintain editorial control and choose the exact selection of services that best suits their goals.

Press Contacts:
Steven Style
The Steven Style Group
t) 1-212-465-1290

Kira Kohrherr
Grand Hyatt N.Y.
t) 1-646-213-6682

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