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FotoNation Wins DIMA Award

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FOTONATION WINS DIMA INNOVATIVE DIGITAL PRODUCT AWARD FOR ULTRA-WIDEBAND IN-CAMERA MODULE
FotoNation, Slyde, and Wisair Demonstrate Embedded Wireless USB Camera at PMA
ORLANDO, FL — March 9, 2006 — FotoNation Inc. (www.fotonation.com), one of the world’s leading imaging and connectivity solutions companies for the digital photography industry, announced today that it has won the DIMA Innovative Digital Product Award for their Ultra-Wideband (UWB) In-Camera Module.
The UWB module, the first wireless USB solution embedded into a camera, was co-developed by FotoNation, Wisair, a leading provider of UWB and Certified Wireless USB (WUSB) chipset solutions, and Slyde Technologies, a wireless conversion solution provider for the digital photography and video markets. FotoNation will be demonstrating the product for the first time at the PMA Conference in Orlando, FL. Through this innovative technology, digital stills and video images can be wirelessly transferred between cameras and PCs.
The solution combines Wisair’s Ultra-Wideband chipset, Slyde’s DropIntegration architecture, and FotoNation’s PTP technology, to deliver a small form-fit, in-camera module that communicates over the air with a wireless USB dongle connected to a PC. The in-camera module requires minimal changes to current camera architectures for ease of integration by the manufacturer. The embedded wireless USB camera provides data transfer rates of up to 480 Mbps, high quality of service, and a much lower power consumption than current wireless solutions.
Eran Steinberg, FotoNation’s CEO, commented, “Digital and video camera users have become particularly savvy over the past decade and want faster and faster transfer rates from their cameras to their computers. Moreover, they want transfers to take place in real time and without the need for cables. As Wisair has demonstrated that it is a forerunner in the UWB space, we are excited about our collaboration. We look forward to working with Slyde and Wisair to take our efforts beyond the demonstration stage and into the mainstream market.”
Guy Sella, CEO, Slyde elaborated, “One of the issues today with most consumer electronic devices such as digital cameras, video camcorders, displays, computers and cellular phones is their limited ability to exchange and share data in a seamless, easy, and intuitive way for end users. Wireless USB is one method which together with other man-machine interfaces will take the usability and data sharing experience to new levels.”
Amir Freund, VP Marketing at Wisair noted, “There is no doubt that Wireless USB characteristics of high data rates, low cost, and above all–low power consumption–perfectly fit the requirements of the digital still camera (DSC) market for wireless connectivity. The collaboration with Slyde and FotoNation clearly demonstrates how end users will soon be leveraging our Certified Wireless USB technology in a broad range of portable devices, including digital and video cameras.”
The Wireless USB camera demonstration will take place at the FotoNation Technology Suite X9 at PMA and will also be shown in Wisar’s booth at the Spring Intel Developer’s Forum held March 7-9 in San Francisco.
About Wisair

Wisair is a leading provider of Ultra Wideband (UWB) and Certified Wireless USB (WUSB) chipset solutions for consumer electronics, PC peripherals, and mobile devices. Leveraging the management teams’ decades of wireless communications product development expertise, Wisair is the first company to deliver fully-functional WiMedia-based UWB chipsets and small form-factor reference designs. Today, the fabless semiconductor company continues to focus on delivering low-cost, low-power, and high bit-rate wireless connectivity solutions. For more information, visit the company’s web site at www.wisair.com.

About FotoNation
Innovative imaging is FotoNation’s business.
FotoNation identifies current challenges and future opportunities in digital photography and imaging. Using its extensive industry experience and in-depth research capabilities, together with revolutionary approaches, FotoNation develops innovative solutions, techniques and features to enhance, extend and simplify the picture making and sharing experience for everyone. Clients include the world leaders in photography, including AOL, Kodak, Nikon, Pentax, Sanyo, Hewlett-Packard, Sony, and Microsoft, among others.
FotoNation’s extensive portfolio of patented innovations includes wireless connectivity, embedded red-eye removal technology and face recognition software. Its copyrighted PTP-IP Specification is the basis of the international camera connectivity CIPA-005/2005 standard .
FotoNation was the first in the world to develop a wireless printing accessory that converts any PictBridge printer into a wireless one. The company was recently nominated as Finalist for the 2006 European IST Grand Prize for its innovative Red Eye removal technology.
More information at www.fotonation.com.
About Slyde Technologies
Slyde Technologies is an innovative company with expertise in communication, digital
photography and video transfer. The company is focused on seamlessly connecting imaging and
multimedia devices to computers, storage systems and display devices. For more information,
visit the company’s web site at www.slyde-tech.com.
# # #
FotoNation, Connected Photography and ITFC are registered trademarks of FotoNation Inc.

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