Connect with us

Hi, what are you looking for?

New Products

Exploding Consumer Demand for Digital Music and Radio Transforms Automotive Entertainment

Emerging Digital Audio Products Drive $36 Billion Multimedia Market

The new Strategy Analytics automotive infotainment report, “In-vehicle Infotainment Systems Market Forecast 2005-2012,” predicts that increasing demand for new digital entertainment features in the car will result in the automotive multimedia systems market reaching 97 Million units by 2012. The average revenue per system sold will increase rapidly, to $375–an increase of over 20 percent over 2005 figures.

Japanese suppliers, most notably Alpine, Panasonic, Kenwood and Pioneer, are taking the market lead in rolling out the widest range of features, particularly audio systems capable of playing compressed music files and digital radio, and offering connection for portable MP3 players. According to a Q4–2005 Strategy Analytics automotive consumer survey, over a third of all new car buyers in each of the US, France, Germany and the UK intend to purchase an MP3 player in the next 12 months.

Joanne Blight, Director in the Automotive Practice, notes, “By far the most significant trend set to hit automotive entertainment in the next 2 years is the rapid adoption of digital music. Our survey shows that almost half of new car buyers in the US, France, Germany and the UK intend to bring compressed format music files into their cars in order to play music through their audio systems.” Radio also remains a very strong automotive entertainment media, but in-car radio and music listening habits vary significantly across countries.

She concludes, “Automotive suppliers who best understand demand trends for multifeatured audio entertainment outside the vehicle will be most successful at unlocking new opportunities inside the vehicle. By its very nature, a car provides an audio environment. But there is a real danger that too many automotive manufacturers will miss key consumer demand trends by getting distracted by the recent growth in portable navigation and DVD video.”

About Strategy Analytics
Strategy Analytics, Inc. – a global research and consulting firm – provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. For more information, see http://www.strategyanalytics.com

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Our Reviews

Earbuds & In-Ear Headphones

3 different true wireless earphones below $100 that are truly unique? The 1More ComfoBuds Z and ColorBuds 2 join the updated ComfoBuds Pro and...

Reviews

At $899 the NAD C 588 is an impressive well built turntable that has the ability to hear deep into every recording.

Digital Music Systems

The Wattson Audio Emerson Digital streamer is not inexpensive but it offers straight forward high-end digital playback that delivers sonically.

Over-Ear Headphones

Portable USB DACs are a new category that can take well regarded headphones from Meze Audio and Audeze to the next level when listening...

Integrated Amps & Stereo Receivers

Music listeners are living in the golden age of Hi-Fi. The $1,595 Rotel A14MKII Integrated Amplifier is proof positive of that reality.

Integrated Amps & Stereo Receivers

An amplifier that has flown under the radar for far too long. The Vincent SV-737 Integrated Amplifier is the real deal.

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2021 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.