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eCoupled Intelligent Wireless Power

Fulton Innovation Releases New White Paper: Understanding Wireless Power

Fulton Innovation (Fulton), the creator and exclusive licensor of eCoupled™ intelligent wireless power, has released their second white paper to continue providing education on wireless power. The initial white paper, Making Wireless Truly Wireless: The Need for a Universal Wireless Power Solution (pdf) demonstrated why a universal wireless power standard is so crucial to mass adoption and ease of use for consumers. The most recent white paper, Understanding Wireless Power (pdf) explains the different forms of wireless power and reviews important considerations with the various features including efficiency and safety. Due to the strong consumer demand for wireless power and movement in the industry, this white paper aims to enhance the knowledge of consumers and product developers that would utilize wireless power technology and clear many of the common misconceptions about the viability and safety of using wireless power.

Wireless power is transitioning from a technology to an industry, and many questions ranging from what consumers really expect to which technology is the safest and most efficient solution are generating an increasing amount of debate as proprietary products come to market and a wireless power standard is introduced. As wireless power reaches a tipping point, it is important that developers and consumers alike understand the realities of the different technological approaches, especially the safety and efficiency concerns surrounding them, and the current and future states of the technology as it gains momentum.

Executive Summary
Research has shown that wireless power is one of the most attractive new technologies with consumers. However, there are misconceptions in the media and the marketplace around what consumers really expect from the technology. In order for the industry to fully develop and reach mass adoption, there needs to be a fuller understanding of the different embodiments of wireless power technology, as well as clearer definitions around efficiency (in particular, how efficiency is measured), safety and the different consumer embodiments of the technology, including pad and adapter solutions and a wireless power specification.

Given these considerations, the viability of the technology and the growing wireless power industry, it has become necessary to collectively understand and educate developers and consumers and to collaborate to create the best available solution for today to position wireless power for its future.

“Having a true understanding of wireless power is critical to seeing the full range of possibilities and the promise of a wireless future,” said Dave Baarman, Director of Advanced Technologies for Fulton Innovation. “It’s important to continue to educate consumers and manufacturers on the possibilities and distinctions of the technology, as we work toward a universal solution and global adoption of a wireless power standard.”

Fulton will also be demonstrating eCoupled wireless power at the upcoming 2010 International Consumer Electronics Show at the Las Vegas Convention Center, January 7-10 (Central Hall, booth #11045).

Fulton is partnering with leading global computer, mobile phone, home appliance, furniture, and other manufacturers to integrate eCoupled technology into infrastructure and devices and assimilate the convenience of wireless power into everyday life. Fulton is also a founding member of the Wireless Power Consortium, a worldwide organization of companies working together to set the low-power universal standard, of which version 1.0 of the specification is soon to be released.

About Fulton Innovation and eCoupled™ Technology
A subsidiary of Alticor Corporation, Fulton Innovation is dedicated to commercializing new and innovative technologies that improve the way we live, work, and play. Fulton is working with a wide range of industry-leading companies to integrate eCoupled technology into infrastructure and electronic devices to enable consumers to live a truly wireless life.

The engineers behind eCoupled have been developing, advancing, and perfecting the technology for over 10 years. eCoupled technology has been incorporated into Amway’s eSpring™ water purifiers for eight years, with over 1.5 million devices sold in over 38 countries worldwide to date.

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Alticor employs more than 14,000 people worldwide, including over 450 engineers and scientists and has sales of more than $8 billion annually. It is headquartered in Ada, Michigan and has operations in more than 80 countries and territories worldwide.

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