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DIRECTV Launches Dedicated Hurricane Katrina Information Channel

Viewers Place Text Messages on Channel to Reconnect with People Separated by the Hurricane

EL SEGUNDO, Calif, Sept. 2, 2005 – Channel Also Provides Vital Information to Refugees in Shelters and Viewers Nationwide on Hurricane Katrina Relief Effort

DIRECTV has launched a dedicated 24/7 “Hurricane Katrina Information” channel that is providing vital information concerning Hurricane Katrina relief and recovery efforts to evacuees in shelters across the Gulf Coast region, as well as to DIRECTV viewers nationwide.

Since it went live, the Hurricane Katrina Information channel has been providing viewers with the ability to send text messages to family and friends separated by the hurricane and its aftermath — messages are scrolled across the bottom of the television screen on DIRECTV channel 100. To place a message on this channel for family and friends, viewers can send an e-mail message to katrina@directv.com or send a text message via their cellular phone directly to text code “48433.”

Information available on the Hurricane Katrina Information channel includes:

  • Transportation infrastructure – road closures throughout the Gulf Coast region
  • Counties/parishes in the Gulf Coast region that are able to assist evacuees
  • Special needs shelters – the location and phone numbers of special needs shelters in Louisiana
  • Shelter openings throughout the Gulf Coast region
  • Relief agency contact information, including phone numbers for the American Red Cross, The Salvation Army and Feed the Children
  • Insurance company contact information

Updated information will be posted on the channel as necessary. DIRECTV is collaborating with the Red Cross and FEMA to provide DIRECTV service to shelters throughout the Gulf Coast region to inform evacuees and officials of the latest developments concerning the ongoing relief and recovery efforts. DIRECTV is also working with local, state and federal officials to make this vital communications tool available for them to communicate with people impacted by the hurricane, especially those in shelters.

DIRECTV is the nation’s leading digital multichannel television service provider with more than 14.6 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. (NYSE:DTV). DIRECTV is a world-leading provider of digital multichannel television entertainment. DIRECTV is approximately 34 percent owned by News Corporation. For more information visit http://www.directv.com.

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