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Digital Health a Key Focus in 2007 for Leading Research Firm Parks Associates

For Immediate Release
Contact: Jenny Barrett, Chelsey Tyson
Parks Associates
972-490-1113
Email: jenny@parksassociates.com; chelsey@parksassociates.com

Digital Health a Key Focus in 2007 for Leading Research Firm Parks Associates

January 30, 2007 Dallas TX — Parks Associates today launched 2007 Digital Health Service: Analyzing Health and Wellness Markets for Digital Devices and Services, a new research program that will provide ongoing updates and analysis on the emerging digital health market.

Parks Associates, the leading market research and consulting company studying the “digital living” space, initiated coverage of this emerging industry in early 2006, and this new service will continue this research with a free monthly newsletter, a monthly compilation of key industry events, and an extensive client-based program.
Parks Associates envisions pervasive adoption of digital technology in the next five to ten years within the global healthcare system and a drastic transformation of how healthcare services and wellness aids are delivered to consumers.

“The global healthcare industry is struggling to provide high-quality care at a low cost to consumers, and digital technologies will save the day for our healthcare system,” said Harry Wang, research analyst from Parks Associates. “The home will increasingly become an alternative venue for the delivery of a variety of healthcare services, particularly services of a preventive nature, and technology will foster this transformation.”

According to Parks Associates, the total digital home health market in the U.S. will grow at an average annual rate of 36% and turn into a $2.1 billion industry in 2010. The rapid expansion of wellness monitoring programs and online patient-physician messaging services will partly drive this growth. At the same time, affordable broadband technology and networking solutions will provide infrastructure support for digital home health applications and services.

Parks Associates’ 2007 Digital Health Service incorporates a variety of research products throughout the year to provide technology companies and healthcare providers with essential data, analysis, and primary research covering this growing field. In addition, Parks Associates will distribute a free newsletter to subscribers every month.
For more information on this service, visit http://www.parksassociates.com/digitalhealth/ or contact sales@parksassociates.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, executive conferences, and custom-tailored client solutions. Parks Associates is also a reliable resource for industry, local, national and international press, providing data, analysis, and insight on all aspects of the “digital living” markets.

Parks Associates hosts several fall events and co-hosts CONNECTIONS and CONNECTIONS Europe (in partnership with the Consumer Electronics Association) each year. In addition, Parks Associates produces the publication Industry Insights two times per year in conjunction with the CONNECTIONS Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

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