Connect with us

Hi, what are you looking for?


Dell Maintains Lead in Small Business Notebook Market

Brand and Channel Loyalty Declining Among SMB Notebook PC Owners, Says IDC Survey

Despite the growth of the Small and Medium-Sized Business (SMB) notebook market overall, brand loyalty among SMBs continues to wane, especially among small businesses. According to a recent IDC survey, roughly 30% of small firms (fewer than 100 employees) and more than 45% of medium-sized businesses (100–999 employees) plan to purchase notebook computers in the next 12 months, but which brands they will purchase may come as a surprise.

SMB preferences for different brands continue to shift as vendors update and refine their notebook PC products and promotions. The availability of new form factors and features, more powerful configurations, and lower prices are changing the competitive landscape. In addition to declining brand loyalty, the overall strength of small business channel loyalty has slipped as well. The total percentage of firms citing plans to buy PCs from the same channels they used in the past 12 months has decreased considerably since IDC’s previous survey.

“The continuing shift from desktop to notebook PCs among SMBs is making effective notebook market strategy all the more important,” said Justin Jaffe, senior research analyst for SMB Research at IDC. “IDC expects both brand and channel loyalty to become increasingly difficult to sustain, especially among smaller firms. Of course, this also means that the opportunity for vendors to gain share at the expense of competitors will grow.”

Additional key findings from this study include the following:

  • Dell remains the notebook PC brand owned by the largest percentage of SMBs, but the percentage of small firms that own HP-Compaq notebook PCs has increased considerably.
  • The largest percentage of small and medium-sized businesses that plan to buy new notebooks in the next 12 months plan to purchase Dell notebooks. Apple is the brand next most often cited for future acquisition by small businesses and HP-Compaq by medium-sized firms.
  • The channel used most often by both small and medium-sized firms for PC purchases is direct response from the manufacturer, with purchasing from manufacturers online more popular than ordering by phone or mail.

This study, 2008 U.S. Small and Medium-Sized Business Notebook PC Brand and Channel Preferences: Small Firms Become Increasingly Slippery Targets (IDC #218246), examines current notebook brand ownership among small and medium-sized businesses as well as the vendors preferred for future purchase. Additionally, this study describes the current channels that small and medium-sized businesses use to purchase PCs and those preferred in the future.

About IDC
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 45 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company.

Advertisement. Scroll to continue reading.
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Our Reviews


$349 open-back headphone will amaze first time listeners who have never tried planar magnetic headphones.

Headphone Amps

For only $99, the Magni 3+ is a fully discrete, current-feedback headphone amplifier that's extremely quiet and powerful enough for the vast majority of...

Integrated Amps

Depending on your budget, the $449 NAD C 316BEE V2 might be the ideal stereo integrated amplifier to build a hi-fi system around.

Phono Preamps

Review and comparison of three phono pre-amplifiers priced under $1000 from Croft Acoustics, Pro-Ject and iFi Audio that sounded exceptional, yet nothing alike.

Bookshelf Speakers

The new Lumina collection brings the artistry of Sonus faber loudspeakers to a much wider audience for a lot less money.


BDI sets a high bar with another modern media console designed to conceal all your electronics and a sound bar in an elegant ventilated...

You May Also Like


Dell just announced their first 37.5-inch ultrawide curved screen monitor. The $1500 Dell UltraSharp 38 Curved Monitor (model U3818DW) offers up a panoramic WQHD...

All-in-One PC

Dell just announced their desktop PC, laptop and monitor line-up for 2017, which includes the world’s first horizontal smart workspace with touch, totem and pen capabilities...


Dell today announced new XPS and Inspiron laptops with InfinityEdge screens and vibrant graphics in multiple sizes, colors and configurations. Highlighting the line-up is...


Dell announced a new line of Inspiron convertible (2-in-1) notebooks in 13-inch, 15-inch, and a new a 17-inch model that claims to be the world’s first...


ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more

Copyright © 1999-2020 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.