Launch Events Highlight Colors, Services, and World’s Thinnest 13-inch Notebook
Users looking for “haute couture” in a “hot computer” need search no further. Dell hit the runway today with notebooks cloaked in Sunshine Yellow and Flamingo Pink, and classic desktops accessorized with clean and crisp widescreen displays, all ready to be custom-tailored to meet user’s specific needs.
The new products and services were unveiled at colorful events around the globe, including Macy’s Herald Square in New York City. Dell also premiered its new consumer marketing campaign – Yours is Here, http://www.dell.com/yoursishere. The vivid, eye-catching campaign promises customers that Dell can deliver personalized devices that enable a great digital experience, virtually anywhere in the world.
“We’ve packed these new Inspiron and XPS systems with features like mobile broadband, widescreen displays and colors choices to help customers experience the high definition lifestyle they seek,” said Alex Gruzen, senior vice president for Dell Consumer Products. “Customers also tell us they want great design and performance and we have responded with the new XPS M1330, the world’s thinnest 13-inch notebook.”
The new products announced today include:
- Inspiron™ 530, 530s and 531, 531s desktops
- Inspiron 1720, 1721 (17-inch), Inspiron 1520 and 1521 (15.4-inch), Inspiron 1420 (14.1-inch) notebooks
- XPS™ M1330 (13.3-inch) notebook
- Dell SE198WFP 19-inch and Dell 2407WFP-HC 24-inch widescreen flat panel displays
“Getting to know customers is what we do best,” said Zita Cassizzi, vice president of Dell’s consumer marketing. “Taking their feedback, putting it to work, and delivering the devices consumers want most is reflected in these new products. As our new campaign says: Yours is Here.”
Built on a foundation of great features and design, the new desktops and notebooks can deliver on what customers want, need and do with their individual digital experiences. World-class widescreen displays on both notebooks and desktops support hi-definition lifestyle activities like watching movies, sharing photos, or shopping on the internet. Built-in optional mobile broadband(1) the notebook portfolio and Wi-Fi(2) on the desktops allows seamless wireless connectivity. A rich palette of eight color choices, including Ruby Red, Midnight Blue and Jet Black, gives notebook customers the opportunity to truly express themselves.
In addition to Inspiron, Dell introduced a new flagship ultraportable notebook, the XPS™ M1330, the world’s thinnest 13.3-inch notebook. With a starting weight of 3.97(3) pounds, the .9-inch thin(4) XPS M1330 features cutting-edge design elements and a durable magnesium alloy chassis with brushed aluminum accents. Customers can personalize their XPS M1330 with a choice of three colors: Tuxedo Black, Pearl White or Crimson Red.
Starting today, consumers in the U.S. have a unique way to engage with Dell via a new website – http://www.delllounge.com. The site includes exclusive entertainment content, games and contests, and in the coming weeks Dell Lounge will consolidate all of Dell’s entertainment partnerships, events and forums. More information on the new products, including technical specifications, is available on the accompanying June 26 Product Backgrounder, or http://www.dell.com. Photos are available at http://www.dell.com/photos and video at http://www.studiodell.com.
Automated Service Offerings
To further enhance the customer experience, Dell is offering new and updated support tools and technology that proactively help identify and solve problems automatically.
Taking data protection, sharing and accessing to the next level, Dell also announced Dell Online Backup, a service that provides 12 months of complimentary online storage space for every Inspiron (up to 3GB) and XPS product (up to 10GB). With Dell Online Backup, photos, music and files are not only protected, but can be shared with friends and family. Dell desktops can also be configured with DataSafe™ internal backup, a solution that partners dual hard drives with back-up and restore software, helping to ensure the safety and security of personal data.
Dell’s PC TuneUp is preventive health, helping to reduce fewer maintenance hassles and ensure more time for fun and productivity. PC TuneUP can automatically fix many issues or produce a report that pinpoints what needs to be done to maintain peak system performance. More information is available at http://www.dell.com/pctuneup.
All new consumer systems come with Dell Support Center pre-installed. Dell Support Center provides one-click access to personalized service, support and system resources, helping customers quickly locate system information, self-help tools, FAQs and assistance from Dell. It features a Dell-developed application that monitors and pinpoints systems issues. Customers can tailor the settings to provide the level of support that is right for them. More information is available at http://www.dell.com/dellsupport (3).
Environmental Stewardship
All of the products announced today are part of the ‘Plant a Tree for Me’ program. Customers in Europe and the United States have the option of offsetting the emissions associated with the electricity used to power their computers through the program. Dell’s commitment to environmental responsibility is a cornerstone of its global business. Dell recently launched a long-term, global effort to partner with its customers to become the greenest technology company on Earth. The zero-carbon initiative will include IT lifecycle assessments, management of Dell’s direct and indirect climate impacts, goals to reduce the company’s carbon intensity and partnership with customers. The company completed the implementation of its global recycling program in December and remains the only company in the industry to offer consumers free and convenient product recycling, worldwide irrespective of product purchase. More information is available at http://www.dell.com/earth.
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit http://www.dell.com.
Dell, Inspiron, XPS, and DataSafe are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.
(1) You must be a Sprint, Verizon Wireless or AT&T subscriber. Actual connectivity is subject to wireless service provider’s coverage area and may be affected by equipment, topography, signal strength, environmental considerations, and other factors. Service may vary significantly within buildings. Dell does not guarantee coverage.
(2) Where wireless access is available. Additional access charges apply in some locations
(3) Starting weight is with a 13.3″ WXGA LED LCD, UMA integrated graphics, DVD+/-RW, and 4-cell Li-Ion battery. Weights will vary depending on configurations and manufacturing variability.
(4) Notebook thinness ranges from 0.9″ – 1.3″ (23.1 – 33.8mm wedge) with an LED-backlit display.
