Company Sees Opportunity in Deeply-Bundled Customer Relationships, Integration & Simplicity
Today, Cox Communications announced its plan to add wireless offerings to its bundle of award-winning entertainment and communications services, such as digital cable, high-speed Internet and telephone in 2009. The company is delivering on its promise to enable residential and business customers to take their Cox services with them wherever they go. Today’s news marks another innovative milestone in the company’s history. In 1997, Cox was the first company to introduce a voice, video and data bundle to the marketplace. Today, more than 64% of Cox customers buy multiple services from Cox and one-third subscribe to all three products.
“Wireless service will be a key driver to Cox’s future growth,” said Pat Esser, president of Cox Communications. “As wireless communications enters the new generation, we are uniquely positioned to deliver the entertainment and communications services our customers want, whenever, however and wherever they want them. Our bundled customers will become even ‘stickier’ as we offer them the best customer experience. To deliver the best customer experience, we will manage every aspect of the service, from product development to marketing and sales to back-office operations and customer support and billing.”
Cox will utilize the Nationwide Sprint Network to quickly enter the market in 2009. At the same time, Cox is concurrently building its own 3G wireless network for additional market launches in 2009. Cox will also test 4G technology utilizing LTE (long term evolution). Earlier this year, Cox joined CTIA (the international association for the wireless telecommunications industry), the Rural Cellular Association and CDMA Development Group (CDG).
In recent years, Cox successfully acquired wireless spectrum in Federal Communications Commission (FCC) Auctions. “We’ve already invested more than $500 million to acquire wireless spectrum and to develop the infrastructure and human resources needed to architect our own advanced wireless service,” said Esser. “Our commitment is firm, and the wireless services we deliver will further the Cox experience. As consumers are increasingly adopting a mobile lifestyle, we will continue to deliver in ways that are uniquely Cox – offering the first truly integrated bundle that is easy-to-use, reliable and supported by the best customer service available.”
“Cox understands the importance of leveraging content across the television, computer and mobile device,” said J. Gerry Purdy, Ph.D., vice president & chief analyst, Mobile and Wireless at Frost & Sullivan. “Given its existing business operations, Cox is well positioned to extend its local market assets for wireless and leverage its existing customer relationships in the markets it serves. This strategy is very similar to the company’s successful entry into the landline telephone business more than 10 years ago.”
Cox research indicates that consumers want a simple and easy-to-use wireless service that will integrate easily with their lifestyle. Management and delivery of converged content is at the core of Cox’s wireless strategy. Cox customers will be able to use their mobile phone to access television favorites, program their DVR, access content saved on their home computer and simplify their lives with enhanced voice features.
“We are in the business of making it simpler and easier for people to enjoy communications and entertainment,” said Dallas Clement, senior vice president of strategy and product management. “Ten years ago, only Cox, a cable company, had the flexibility to introduce simpler telephone plans to the marketplace. And now, with wireless, we have the flexibility yet again to introduce a simpler and better wireless offer, making it easy for consumers to continue to choose Cox as their trusted provider. It’s an exciting future for our customers.”
Cox has a long history of innovation and customer service excellence. When Cox launched telephone service in 1997, it became the first company to deliver digital video, high-speed Internet and telephone service via a single network. This innovation and focus on customer service has earned the company many prestigious awards. In the last six years, Cox has received highest rankings in 15 J.D. Power and Associates Customer Satisfaction studies for telephone, video, high-speed Internet and commercial data. Cox is the only cable or telecommunications provider to earn highest satisfaction ratings across all product lines, including commercial data services.
About Cox Communications
Cox Communications is a multi-service broadband communications and entertainment company with more than 6.2 million total residential and commercial customers. The third-largest cable television company in the United States, Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network, as well as integrated wireless services. Cox Business is a full-service, facilities-based provider of communications solutions for commercial customers, providing high-speed Internet, voice and long distance services, as well as data and video transport services for small to large-sized businesses. Cox Media offers national and local cable advertising in traditional spot and new media formats, along with promotional opportunities and production services. Cox Communications wholly owns and operates the Travel Channel. More information about the services of Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com.
