Connect with us

Hi, what are you looking for?

New Products

Consumers Combine Internet, Mobile, Print in Searching for Business Information

536276.gif

Knowledge Networks study reveals use of emerging media platforms is supplementing, not replacing, traditional print resources

A new study from Knowledge Networks shows that consumers are now bringing their multiplatform media habits — from mobile media to GPS to Internet browsers — to the search for a dentist, lawyer, pizza parlor, or other business. The Y Advantage: Landscape 2008 provides the first scientific look across eight key platforms at how consumers are expanding beyond print forms such as Yellow Pages when researching a business’s products and services.

Nearly half (48%) of consumers report print Yellow Pages as the resource they turn to most often for information on a business or service, and more than three-quarters (77%) use the print Yellow Pages overall. Search engines (49%) are the second most-turned-to source, followed by Internet Yellow Pages (36%), and free or fee-based 411 (30%).

Source Usage – Total Respondents

To view the full release with tables and charts, go to http://www.knowledgenetworks.com.

Conducted among 3,573 respondents ages 13+ nationwide, the study covers search engines, print Yellow Pages, Internet Yellow Pages, mobile search, GPS and similar services, vertical sites, 411, and social networks. The report shows that:

  • When looking for information on a business or service, those under 35 years old index higher than the general population (age 13+) in use of search engines (157), while those over 35 skew to print Yellow Pages (113)

The study further shows that, when searching for information or a phone number for a business or service:

  • 47% of consumers have used a search engine in the past 30 days, compared with 64% for print Yellow Pages
  • Teens are almost equally likely to have used a search engine (52%) or the print Yellow Pages (47%) in the past 30 days
  • Search engines were deemed the “most useful” of the eight key platforms tested
  • Users of mobile search — as compared with the other platforms — were most likely to see themselves as “opinion leaders” in their social groups (55%) and as early adopters of technologies (51%)

The study was conducted on KnowledgePanel, the only online consumer panel based on a scientifically valid sample of the U.S. population.

For more information, contact David Stanton (Vice President, Marketing Communications) at dstanton@knowledgenetworks.com or (908) 497-8040.

Advertisement. Scroll to continue reading.
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Our Reviews

LED TV

The Frame is a head turning 4K QLED TV that hangs on your wall and looks like a piece of artwork.

Bookshelf Speakers

You don't need to speak french to hear how good a pair of $990 bookshelf speakers sound.

NAD Electronics

At $899 the NAD C 588 is an impressive well built turntable that has the ability to hear deep into every recording.

Over-Ear Headphones

Impressive, neutral sounding $500 over-ear headphones should appeal to audiophiles who want to hear everything, not just feel the bass.

Digital Music Systems

Easy to setup and use all-in-one wireless music player combines a stereo integrated amplifier, DAC, streaming player and app for audiophile-grade listening.

HiFiMAN

$349 open-back headphone will amaze first time listeners who have never tried planar magnetic headphones.

You May Also Like

Home Audio

Sneak peek of the audiophile products we're reviewing right now. New reviews coming December 2020 and January 2021.

LED TV

The Frame is a head turning 4K QLED TV that hangs on your wall and looks like a piece of artwork.

Bookshelf Speakers

You don't need to speak french to hear how good a pair of $990 bookshelf speakers sound.

Amazon

Locating the best deals for 2020 Black Friday and Cyber Monday on high-end consumer electronics including 4K TVs, audiophile headphones, home theater speakers and...

Advertisement

ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more



Copyright © 1999-2020 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.