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Consumer-Electronics Leader Panasonic to showcase its latest Home Networking Technology at CONNECTIONS

FOR IMMEDIATE RELEASE
Contact: Jenny Barrett or Chelsey Tyson
jenny@parksassociates.com; chelsey@parksassociates.com
972-490-1113

Consumer-Electronics Leader Panasonic to showcase its latest Home Networking Technology at CONNECTIONS

Dallas, TX April 13 –CONNECTIONS today announced Panasonic Corporation of North America, the principal U.S. subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE: MC) as a Diamond Sponsor for its 2006 event, which will take place at the Santa Clara Convention Center, May 2-4, 2006.

CONNECTIONS: The Digital Home Conference and Showcase, produced by Parks Associates in partnership with the Consumer Electronics Association, is the largest executive conference and showcase dedicated to advanced digital lifestyle solutions for residential and mobile environments. This year’s conference topics include digital entertainment, mobile platforms & services, home networking & infrastructure, home management & digital health, and broadband & IP services.

At CONNECTIONS 2006, Panasonic will demonstrate its innovative customer-focused approach to home networking — HD-PLC (High-Definition Power Line Communication). This new technology makes it possible to easily establish a powerful, robust, high-bandwidth network using ordinary household power lines. HD-PLC allows transmission of digital data, including HDTV video, Internet, and VoIP.

According to Parks Associates, which recently completed the multinational project Global Digital Living (GDL), the total number of households worldwide with a data networking solutions will grow from nearly 100 million at the end of 2006 to nearly 145 million by the end of 2010.

“The home network is the heart of the digital home, as it creates linkages for compelling content, information, and resources, and among a growing array of consumer electronics, communications, and home computing platforms,” said Kurt Scherf, Vice President of Parks Associates. “Panasonic’s expertise in developing digital products and its consistent focus on consumer ease of use are significant assets for the emerging Digital Lifestyle markets, and we are pleased to have them at CONNECTIONS.”

For information about CONNECTIONS, visit www.connectionsconference.com, e-mail sales@parksassociates.com. or call 972-490-1113.

About CONNECTIONS
Now in its tenth year, CONNECTIONS: The Digital Home Conference and Showcase, produced by Parks Associates in partnership with the Consumer Electronics Association, is the largest executive conference and showcase dedicated to advanced digital lifestyle solutions for residential and mobile environments. CONNECTIONS will be held May 2-4, 2006, at the Santa Clara Convention Center.

With 800+ attendees, the conference will focus on the following market areas: Digital Entertainment, Business Challenges for Digital Home Technologies and Services, Mobile Platforms and Services, Broadband & IP Services, Home Management and Digital Health, and Home Networking and Infrastructure. www.connectionsconference.com

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