Outdoor Grill Distributor Selects Established High-End Home Goods PR Agency to Represent and Promote Premier Grill and Cooking System
DELRAY BEACH, FL — April 16, 2007 — Cobb America has selected Marketing Matters, a full service integrated marketing communications agency, as its public relations agency of record, the company announced today. The Delray Beach, Florida, distributor of consumer outdoor cooking systems cited Marketing Matters’ long experience in building brands and reaching affluent customers who purchase premium home goods.
“We’re very excited to be adding Cobb America to our portfolio of clients,” said Coleen Sterns, president of the Hollywood, Florida-based Marketing Matters. “It’s a high-quality product that fits in well with our client roster of best-in-breed high-end home goods manufacturers and distributors.”
Cobb America is the exclusive U.S. distributor of the Cobb Premier Grill and Cooking System, an award-winning all-in-one outdoor cooking system named a Best Invention by the editors of Time.
“Word of mouth has brought this brilliant invention this far and now we are targeting a much larger audience,” said Chris Holloway, president of Cobb America. “With the introduction of the new Cobb Premier Grill and Cooking System, we anticipate an overwhelming demand for the Cobb family of products,” Holloway added.
The new Cobb Premier Grill and Cooking System retails for $140.00 and is available at www.cobbamerica.com and select retailers, including Red Envelope, Amazon, Orvis, West Marine, SportsMan Warehouse and Garrett Wade catalogs, among many other fine retailers.
In Brief: Release Summary
• Cobb America has selected Marketing Matters as its public relations agency of record.
• Cobb America is the exclusive U.S. Distributor of Cobb outdoor cooking solutions.
• Marketing Matters is a full-service public relations, advertising and marketing firm based in Hollywood, Florida, with long experience in representing premium home goods.
• The Cobb Premier Grill and Cooking System can do it all — BBQ, roast, steam, smoke, fry and warm — it can even cook a pizza.
• Cobb’s unique construction prevents accidental burns. While the Cobb cooks food at up to 500 degrees on the inside, the safety base stays cool on the outside.
• Perfect for BBQing in the backyard, camping, boating, tailgating, this super efficient and portable grill cooks for up to three hours on only 8-10 pieces of charcoal.
• The Cobb Premier Grill and Cooking system weighs just 8.5 pounds, making it the perfect cooking solution for active people — it travels, cooks and cleans up in a snap.
• The new Cobb comes complete with its own carrying bag and cookbook, which includes full instructions and over 60 recipes for more culinary fun in the outdoors.
About Cobb America
Cobb America is the official U.S. Distributor of the Cobb Grill in the United States. For more information about Cobb Grills, visit www.cobbamerica.com.
About Marketing Matters
Since its inception in 1997, Marketing Matters has been a full service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated multi-page catalog. Marketing Matters also provides custom publishing, full tradeshow and event management, website design and development, corporate identity development, and other services that ensure successful branding and realization of marketing objectives.
For more information about Marketing Matters and its services, visit www.marketingmatters.net or contact Coleen Sterns at (954) 925-1511 or coleen@marketingmatters.net.
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