CINEO3 1080 Projectors in 400 Swedish Movie Screens

400 SWEDISH MOVIE SCREENS TO GET CINEO3+ 1080 PROJECTORS FOR DIGITAL ADVERTISING FROM PROJECTIONDESIGN

Ridgefield, NJ (December 28, 2006) — projectiondesign, the leading manufacturer of advanced professional and consumer projectors for business, eCinema and home cinema, will supply HD projectors for the largest movie theater advertising company in the Nordic region: a total of 400 screens in 210 cinemas across Sweden.

The company’s Cineo3+ 1080 projectors will be supplied to Unique Digital Ltd., which won the contract to build and operate the digital screen advertising network for Sweden’s SF Media, the largest Nordic cinema advertising company. “SF Media meticulously evaluated the projectiondesign projectors for our cinemas, a process that took 6 months. We found that projectiondesign was the perfect solution in terms of performance, adaptability, warranty, long-lasting lamps, technical support and image quality.” Explains David Bonnier CEO at SF Media.

Gary Plavin, projectiondesign North America president, is thrilled by the announcement. “This is one more validation of the cutting-edge Cineo3+ technology and its reliability,” he says. “It’s perfect for eCinema applications like this. We’ve built in failsafe features like our dual-lamp architecture and Hot Swap lamps, which users can replace during operation while keeping the image on the screen.”

The projectiondesign Cineo3+ single-chip DLP front eCinema projector offers true 1080 high-definition resolution. It uses 0.95″ 1080p DC3 DMD technology from Texas Instruments to deliver true, native, uncompressed, 1920 x 1080p resolution HDTV film-like image quality.

Thanks to higher-brightness 300-watt lamps, the Cineo3+ 1080 is user-configurable for brightness and contrast, with up to 4,200 ANSI lumens. The projectiondesign RealColor color management technology assures perfect color and gray-scale reproduction.

More significantly, the Cineo3+ 1080 incorporates Brilliant Color, the world’s most technologically advanced color system. It offers greatly enhanced color rendition, both in saturation and gamut, but with the same lamps and lenses as earlier models, for superb saturation, color enhancement and image quality.

About projectiondesign
Headquartered in Fredrikstad, Norway, projectiondesign is a worldwide leader in advanced, high-performance DLP-based projection solutions for challenging applications in professional, business, home cinema and eCinema markets. Its award-winning, innovative technology is distinguished by numerous industry milestones including the introduction of the world’s first single-chip SXGA DLP projector in 2002, the world’s first single-chip SXGA+DLP in 2004 and the world’s brightest single-chip SXGA+DLP in 2004. Additional information can be obtained by contacting Gary Plavin at projectiondesign, (Tel: 201-943-1616) or by visiting www.projectiondesign.com.

About Unique Digital Ltd.
Unique Digital Ltd. is the international business unit of Unique Promotions AS, which pioneered digital solutions for movie theater advertising. In January 2002, Unique’s solution completely eliminated all use of 35-mm celluloid for advertising in all Norwegian cinemas. Unique Digital Ltd.
is the largest European provider of digital cinema advertising products. More information is available at www.uniquedigitalcinema.com.

About SF Media
SF Media is a unit of the SF Bio group, Sweden’s largest movie-theater owner with 235 movie theaters (585 screens). Since autumn, 2004, it has included commercial screenings in Astoria Cinemas. Operating cinemas since 1919, the company today is the most modern cinema chain in Europe. All new SF theaters have digital sound and are constructed to give the audience the best cinema experience. Since January 1, 1998, SF Bio has been an operating unit of Bonnier AB. More information is available at www.bonnier.com.

CONTACTS: Gary Plavin, Projectiondesign
888/588-1024 / gary.plavin@projectiondesign.com
Roberta Lewis & Assoc. Public Relations
713/665-8758 / rlewis@robertalewis.com

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“DLP,” “DC3,” “DMD” and “Brilliant Color” are registered trademarks of Texas Instruments Incorporated. All rights reserved. All other names, companies and products referenced are shown for identification purposes only, and may be trademarks of their owners. All other trademarks are those of their represented companies.