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CEA Mobile Amplifier Rating Certification And Logo Program See Participation Double In One Year

Program To Demystify Audio For Consumers; Now Includes Testing Lab For Verification

Arlington, Va., December 21, 2004 – The number of companies participating in the Testing and Measurement Methods Standard, CEA-2006, has more than doubled to 22 companies in just one year, the Consumer Electronics Association (CEA) today reported. Additionally, compliant products displaying the logo are starting to show up on retail shelves and more are expected in the coming year.

“The goal for the Mobile Audio Amplifier rating and logo program is to provide a standard rating system making it easier for consumers to compare technical characteristics of mobile audio amplifiers,” said Patrick M. Lavelle, president and CEO, Audiovox Electronics Corp. and chairman of CEA’s Mobile Electronics Division. “Consumers are well served by having a clear and consistent rating method when making a choice in purchasing mobile amplifiers. This rating program with its corresponding logo provides the information needed to permit consumers to make confident and informed purchase decisions.”

CEA also announced that its Technology & Standards Department designated Audio Test Engineering Consulting Services (ATECS) to serve as the selected lab to evaluate challenges related to claims by participating manufacturers.

“CEA and its member companies are committed to ensuring the credibility and integrity of this program, as demonstrated by the agreement with ATECS,” said Stephen Witt, vice president, Alpine Electronics of America Inc. “ATECS will serve as the measurement lab in the event CEA is asked to address a challenge concerning ratings claims associated with logo use.”

CEA leads technology manufacturers in fostering CE industry growth by developing industry standards and technical specifications that enable new products to come to market and encourage interoperability with existing devices. CEA maintains an unmatched reputation as a credible and flexible standards-making body and has earned American National Standards Institute (ANSI) accreditation. Through moer than 70 committees, subcommittees and working groups, the CEA Technology and Standards Program provides a unique and efficient forum where technical professionals throughout the industry develop a unified technology roadmap and address technical issues critical to CE industry growth. For information about CEA Technology & Standards visit www.ce.org/standards.

Copies of the newly clarified Testing and Measurement Methods for Mobile Audio Amplifiers, CEA 2006A, are available from Global Engineering Documents at http://global.ihs.com.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 1,800 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA’s members account for more than $90 billion in annual sales. CEA’s resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES – Defining Tomorrow’s Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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