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Casio EX-Z300 and EX-Z250 EXILIM Zoom Digital Cameras Announced

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Two high quality digital cameras with excellent functionality that allows users to take beautiful pictures of people’s faces and night scenes

One model with 10.1 effective megapixels and the other with 9.1 effective megapixels
The two new cameras are the 10.1 effective megapixel EX-Z300 and the 9.1 effective megapixel EX-Z250. Thanks to Casio’s original image processing technologies, these cameras achieve an extremely precise, smooth rendering of high-resolution images, reducing a great deal of noise in pictures taken at high sensitivity levels. This is the result of Casio’s pursuit of the beautiful image quality that users expect from cameras with very high resolution.

EX-Z300
EX-Z300EX-Z300

EX-Z250
EX-Z250EX-Z250

28mm wide angle, 4X optical zoom lenses
These lenses zoom from 28mm to 112mm (35mm film camera equivalent). Users can enjoy a wide range of shooting options, from wide angle photography that is convenient when shooting large objects or many people in a small space, to telephoto shooting which brings distant subjects close.

New functions that take advantage of the high speed image processing of Casio’s newly developed EXILIM Engine 3.0:

  • Handheld night scene: The cameras can automatically detect night situations where there would normally be camera shake if a tripod wasn’t used. Users get clear, bright photographs of both people and night scenes as the camera compensates for camera shake.
  • Lighting function: When blue skies are washed out, or when faces are dark because subjects have their backs to the light, these cameras are able to automatically detect such situations and select just the right balance between light and dark. Washed out and overly dark areas are controlled, allowing for a natural tonal range to be reproduced, so both people and backgrounds are evenly exposed.
  • Makeup function: When users want to smooth facial skin, or reduce the depth of facial shadows in sunlight, etc., they can apply image processing from a relatively low level 1 right through to a high level 12, all the while checking the effect of the processing level chosen in the LCD monitor. The higher-end model EX-Z300 also has a “Makeup button” that allows effects to be applied with one touch.
  • Multi-motion: Just as if multi-exposure had been used, the EX-Z300 (only) can take a series of shots of a moving subject and combine them in a single photo (image size must be set to 3 megapixels.)

CCD shift stabilization
Camera shake is compensated for by the mechanical movement of the imaging element in the camera. Of course, both cameras also incorporate Anti Shake DSP, which reduces photo blur due to moving subjects by raising the camera’s sensitivity and allowing faster shutter speeds.

EX-Z300 comes with HD Movie function, which enables high definition (1280×720 pixel) movie recording
The EX-Z300 comes equipped with a high definition movie recording function, which allows beautiful movies with an image size of 1280 by 720 pixels to be recorded with just a push of the Movie button. They also feature the H.264 video standard, which records beautiful, high quality movies in highly compressed video files.

iTunes-compatible H.264 video
Both cameras use the H.264 video standard, which utilizes the AAC audio codec widely used in Apple’s iPod and other mobile devices.

Large, high definition 230,000 pixel 3.0 inch LCD monitor
These cameras use a large, clear 3.0 inch LCD monitor. The high contrast screen produces sharp, bright images that can be viewed easily from any angle, and the monitor’s high brightness means that it can be easily viewed even when the surrounding light is bright.

Both new cameras will be available at retail in October in the following colors: The EX-Z300, MSRP $299.99, will be available in silver, black and pink; the EX-Z250, MSRP $249.99 will be available in silver and black.

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