The PowerShot S90 is the camera photo enthusiasts have been waiting for to add to their photography arsenal. Borrowing its good looks from the PowerShot Digital ELPH line and its high-end functionality from the PowerShot G-series, this new camera has a High Sensitivity System sensor in addition to a 28mm wide-angle f/2.0 lens to help produce sharper images in low-light situations while the customizable control ring allows users to adjust shooting settings providing for further flexibility. For the professional photographer or advanced amateur interested in a versatile point and shoot camera, the PowerShot S90 provides a wealth of advanced technologies to capture those can’t-miss moments. Other features of this camera include:
- A 10.0-Megapixel High Sensitivity System with a 3.8x Optical Zoom and Optical Image Stabilization.
- A customizable control ring for easy access and operation of manual or other creative shooting settings.
- A large 3.0-inch PureColor System LCD for even greater true life color reproduction.
- Full range of shooting and recording modes, including RAW + JPEG, for the ultimate in creative control when editing.
Scheduled to be available in October, the PowerShot S90 Digital Camera retails for an estimated price of $429.99. 
