Peabody, MA, August 13, 2007 — Boston Acoustics, Inc., a world-renowned manufacturer of high-performance loudspeakers and entertainment products, today introduced the Boston Personal Options Plan (P.O.P.), an innovative design concept that gives consumers a new level of flexibility and personal customization in high-performance loudspeakers. By offering a choice of different colored removable grilles, Boston P.O.P. allows customers to blend their speakers into virtually any interior decorating scheme. P.O.P. is being introduced in conjunction with the company’s new line of Horizon and Horizon MCS Series products, as well as the new TVee Model Two, A Unique Television Entertainment Enhancement System.
“Make It Your Own” with Boston Personal Options Plan (P.O.P.)
To make it easy for customers to individualize the look of their Boston Acoustics loudspeaker products, P.O.P. lets users customize the look of their speakers with easily removable and replaceable cloth grilles available in colors including Glacier, Rosebud, Onyx, Pearl Gray, Caramel, Chocolat, Silver, and Chili Pepper. The grilles are designed to blend and complement the soft-touch painted finish and integrated color-coordinated rubber trim of the speakers. All Boston Horizon speakers and subwoofers are available in mist with silver grilles and midnight with onyx grilles. To purchase a new grille, customers can simply visit the Boston Acoustics website www.bostonacoustics.com/POP) and select the color of their choice or contact those dealers that will be stocking the grille color options beginning in September.
Eli Harary, Boston Acoustics Senior Vice President & General Manager noted: “P.O.P. is just one of the many ways that Boston Acoustics is re-tuning its go-to-market strategy and product offerings in order to better serve the demanding consumer market, all of which is reflected in our new Play Smart Brand outlook. We recognize that today’s home entertainment consumer expects excellent performance, including products that ‘play nice’ with each other, and also desires personalization options and style. By designing our products to give customers more choices in how they can express their personal tastes, and by melding elegant styling with the highest quality audio reproduction technologies, we’re helping ensure that the Boston Acoustics reputation for excellence and innovation continues to lead the way in the 21st century.”
About Boston Acoustics
For over 25 years, Boston Acoustics has remained at the leading-edge of audio excellence, designing, manufacturing and marketing innovative high-performance loudspeakers for use in home audio and home theater systems, as well as aftermarket, OEM automotive systems, and custom installations. Highly regarded for creating The Boston Sound, the company commits all of its resources in design,
engineering and manufacturing to create superior, competitively priced products that emphasize
performance, consistency, reliability and value. For more information on the company’s full range of
advanced loudspeakers, as well as its “tabletop radio” products and more, please visit www.BostonAcoustics.com.
About D&M Holdings Inc.
D&M Holdings Inc. (TSE I: 6735) is based in Kawasaki, Japan and owns the Denon, Marantz, McIntosh Laboratory, Boston Acoustics, Snell Acoustics, D&M Professional, D&M Premium Sound Solutions, Denon DJ, ReplayTVa and Escienta brands. Denon, Marantz, McIntosh and D&M Professional are global industry leaders in the specialist home theater, audio/video consumer electronics or professional audio markets, with a strong and long-standing heritage of manufacturing and marketing high-performance audio and video components. Boston Acoustics, with its signature The Boston Sound, is a leader in premium loudspeakers for home and automotive audio markets. Snell is a super premium speaker brand. The ReplayTV and Escient brands represent award-winning technologies in digital home entertainment. D&M Premium Sound Solutions manufactures high-quality, Hi-Fi audio products for the B2B automotive and consumer electronics markets. Additional information is available at www.dm-holdings.com.
Denon and Marantz are registered trademarks of D&M Holdings Inc.; McIntosh is a registered trademark of McIntosh Laboratory, Inc.; Boston Acoustics is a registered trademark and Play Smart is a trademark of Boston Acoustics, Inc. and ReplayTV and Escient are registered trademarks of Digital Networks North America, Inc.
Statements in this news release that are not statements of historical fact may include forward looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, market acceptance for the company’s products, ability to meet targeted product release dates, risks of litigation, technological changes, developing industry standards and other factors related to the company’s businesses. The Company reserves all of its rights.
DBA Public Relations