Launch Expected to Boost RadioShack’s Wireless Phone Sales at Select Locations
Boost Mobile, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, today announced that 672 RadioShack retail stores are now offering Boost Mobile’s™ Pay-As-You-Go wireless phones and services. RadioShack stores are the latest retail channel carrying Boost Mobile phones and services joining other retailers including Target, Wal-Mart and Best Buy.
“Boost Mobile is an extremely popular wireless brand among urban youth and RadioShack has a high concentration of retail stores located in urban centers,” said Boost Mobile Vice President of Sales Michael Lanzon. “We are expecting significant interest from these RadioShack locations as the stores will enable our target customers to more easily find and purchase Boost phones and airtime.”
“We are extremely pleased to partner with Boost Mobile, and are excited about giving wireless users this new option,” said Tom Quan, RadioShack Vice President, Merchandising – Wireless Communication. “RadioShack’s team of knowledgeable salespeople has an unparalleled understanding of wireless products and can help customers get the most out of wireless technology. That is the main reason why we are consistently ranked by third-party groups as being number-one in wireless customer satisfaction.”
Boost Mobile phones now available at RadioShack stores include:
Value-Priced Motorola i415 & i455
High quality and affordability come together with the Motorola i415 and i455. Both phones come equipped with large color screens (130 x 130), V-Card, Java-enabled games and applications, hands-free speakerphone, picture viewer, Boost™ Multi-Media Messaging, Text Messaging, and Wireless Web, polyphonic and voice ring tones, GPS navigation and on-demand multi-media services – all at a price under $100 ($49.99 for the i415 and $89.99 for the i455).
Jet Black Feature Packed Motorola i835
Offered at $129.99, the jet black feature-packed Motorola i835 offers new features such as V-Card that allows users to send and receive contact information to friends using the Boost™ Walkie-Talkie feature and My Pictures that enables users to store and forward pictures received via Multi-Media Messaging ($.25 per message to both send and receive images and audio). In addition, the handset comes preloaded with Java games including 5-Card Draw poker and Skate & Slam, exclusive action sports and graffiti wallpapers, GPS navigation and on-demand multi-media services, and polyphonic and voice ringtones.
All of the Boost Mobile phones sold at RadioShack also offer the following features:
- Nationwide Boost™ Walkie-Talkie
- Boost™ Multi-Media Messaging and Text Messaging
- Boost™ Wireless Web
- Color Screen
- Picture Viewer
- Java-Enabled Games and Applications
- Polyphonic and Voice Ringtones
- Hands-free Speakerphone with Voice-Activated Dialing
- GPS Enabled
- 600 Entry Phonebook
Boost Mobile customers pay for minutes only as they need them through the purchase of Re-Boost Cards, also available at RadioShack stores. There are no credit checks, hidden charges or monthly bills. Re-Boost Cards are available in $20, $30 and $50 denominations. Boost Mobile pay-as-you-go pricing aims to provide maximum value to youth customers by offering competitive peak and off-peak rates that meet their lifestyle needs. Calls are 20 cents per minute Monday through Friday, 7:00 a.m. to 9:00 p.m., and 10 cents per minute after 9:00 p.m. Monday through Friday and on weekends (long distance calling and roaming included at no extra charge). Boost™ Walkie-Talkie is a dollar a day for unlimited nationwide use and the charge applies only on the days the service is used.
About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation (NYSE:S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has more than 3.8 million customers – the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost™ Walkie-Talkie service and Re-Boost Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at http://www.boostmobile.com.
About RadioShack
Fort Worth, Texas-based RadioShack Corporation (NYSE:RSH) is one of the nation’s most trusted consumer electronics specialty retailers and a growing provider of retail support services. The company operates a vast network of sales channels, including: more than 6,000 company and dealer stores; more than 100 RadioShack locations in Mexico; and nearly 800 wireless kiosks. RadioShack’s knowledgeable and helpful sales associates deliver convenient product and service solutions within minutes of where all Americans either live or work. For more information on RadioShack Corporation, visit http://www.RadioShackCorporation.com. To learn more about RadioShack products and services or to purchase items online, visit http://www.RadioShack.com.
