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Avocent Selected to Chair POPAIs Digital Signage Standards Group

Avocent Selected to Chair POPAI’s Digital Signage Standards Group

HUNTSVILLE, AL September 29, 2005 — Avocent Corporation (NASDAQ: AVCT) today announced that Matt Nelson, director of strategic business for Avocent, has been selected as chairman of the Digital Signage Standards Working Group within Point-of-Puchase Advertising International (POPAI), the Global Association for Marketing at-Retail. The POPAI Digital Signage Standards Working Group will establish both technical and non-technical standards for the dynamic digital signage industry. The mission of the Digital Signage Standards Working Group is to provide common terminology standards for the technology, overall systems architecture and systems marketing. These standards will be delivered to the industry through POPAI industry communications and education. The goal of these standards will be to facilitate the adoption of digital signage by integrators, dealers, installers and customers.

Nelson currently is the director of strategic business for Avocent professional audiovisual and wireless products. Prior to joining Avocent, he successfully launched products for Colorado Memory Systems, 3COM, Iomega, Motorola Semiconductor and Time Domain including the world’s first ultra-wideband chipset, and the first wide-area wireless PC card. Nelson holds a master’s degree of business administration and a bachelor’s degree in computer information systems from Regis University in Colorado.

“Mr. Nelson is an excellent choice to preside over the group, because of his extensive background in digital signage, cabling, wireless, display systems and remote computing provide valuable insight on the market requirements which are fostering the growth of the digital signage market,” said Joe Finizio of POPAI.

POPAI’s Digital Signage Group was organized as part of the POPAI structure and focuses on issues specific to dynamic digital signage and in-store networks. The POPAI Digital group will provide industry information, profiles of proven solutions, market research and education to demonstrate the ability of digital signage solutions to inform, educate and influence customers. As chairman, Nelson and the Digital Signage Standards Working Group will have a direct impact in the Digital Signage industry.

About Avocent Corporation
Avocent Corporation is the leading supplier of connectivity solutions for enterprise data centers, service providers and financial institutions worldwide. Branded products include switching, extension, intelligent platform management interface (IPMI), remote access and video display solutions. Additional information is available at:

About POPAI, the Global Association for Marketing at-Retail
POPAI is the only non-profit association serving the global Marketing at-Retail industry. The industry is growing and changing. Marketing at-Retail programs are being rapidly integrated into the marketing mix at the planning stages and with the entry of digital signage and supporting media networks, the industry has been opened up to hundreds of new creative technologies that further increase the industries growth rate. POPAI serves the industry by initiating strategic programs that impact the direction of the industry, protect it from undue regulation, provide research, education and resources while facilitating international dialog and information exchange. For additional information, visit

Avocent, and the Avocent logo are trademarks of Avocent Corporation. All other trademarks or company names are trademarks or registered trademarks of their respective companies.

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