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Apple iPhone 8 (PRODUCT)RED Special Edition Debuts, Not X

A Portion of (PRODUCT)RED Purchases Help People Living with HIV/AIDS

Apple announced iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition smartphones will be available Friday, April 13, 2018 in a new red color with a black front. The (PRODUCT)RED iPhone joins iPhone 8 and iPhone 8 Plus finishes in space gray, silver and gold. Regardless of color, all feature the same specifications in a glass and aluminum design made with the most durable glass ever in a smartphone, Retina HD display, A11 Bionic chip and are designed for the ultimate augmented reality experience. The world’s most popular camera is even better and wireless charging brings a powerful capability to iPhone. iPhone 8 Plus features dual 12-megapixel cameras and introduces Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects to iPhone, allowing customers to capture stunning portraits with a shallow depth of field effect in five different lighting styles.

“This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing. “iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”

iPhone X won’t come in red version. Instead Apple is releasing a new red case called the (PRODUCT)RED iPhone X Leather Folio. It is crafted from specially tanned and finished European leather for a luxurious look and feel. The same style leather case also comes in other colors.

Pricing and Availability

  • iPhone 8 (PRODUCT)RED Special Edition
    • 64GB – $699
    • 256GB – $849
  • iPhone 8 Plus (PRODUCT)RED Special Edition
    • 64GB – $799
    • 256GB – $949

Both special edition models are available to order beginning Tuesday, April 10, 2018 after 5:30 a.m. PDT, and start delivering to customers and arriving in stores in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, the UK and US on Friday, April 13. Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE and other countries and regions will follow later in April, with Chile, Colombia, India, Israel, Turkey and other countries and regions following in May.

The new (PRODUCT)RED iPhone X Leather Folio will be available for $99 (US) beginning April 10, 2018.

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