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Amazon Kindle $40 Price Drop

Amazon Kindle eBook Reader Now $259

Amazon.com, Inc. today announced that it is lowering the price of its #1 bestseller Kindle to $259, down from $299.

“Kindle is the most wished for, the most gifted, and the #1 bestselling product across the millions of items we sell on Amazon, and we’re excited to be able to lower the price,” said Jeff Bezos, Amazon.com Founder and CEO.

Kindle wirelessly downloads books, newspapers, magazines, blogs, and personal documents to a crisp, high-resolution 6-inch electronic ink display that looks and reads like real paper. Kindle utilizes the same 3G wireless technology as advanced cell phones, so you never need to hunt for a Wi-Fi hotspot or sync with a PC. Readers can wirelessly shop the Kindle Store, download books in less than 60 seconds, automatically receive newspaper and magazine subscriptions, receive personal documents, and read from their library.

The U.S. Kindle Store now has more than 350,000 books, including New Releases and 104 of 112 New York Times Bestsellers, which are typically $9.99 or less. More than 75,000 books have been added to the U.S. Kindle Store in just the last five months. Starting today, Lonely Planet guides are now available in the Kindle Store, joining existing travel guide selection from publishers Rick Steves, Frommers and Michelin.

“Lonely Planet is excited to make a vast selection of travel guides from Australia to Zanzibar available to Kindle customers around the world,” said Lonely Planet CEO Matt Goldberg. “Travelers can now pack as many Lonely Planet guides as they want into Kindle’s 10.2 ounces and download new guides wirelessly while travelling around the world.”

Over 50 top U.S. and international newspapers such as The New York Times, The Wall Street Journal, USA Today, The Washington Post, Financial Times, The Times (UK), Le Monde, Frankfurter Allgemeine Zeitung, and the Shanghai Daily are available in the Kindle Store for single purchase or subscription, and can now be delivered wirelessly in over 100 countries and territories. Over 35 top magazines, such as The Economist, Newsweek, Time, The New Yorker, Foreign Affairs, The Atlantic, Forbes, Fortune, PC Magazine, and The New England Journal of Medicine are also available for single purchase or subscription, and can also be delivered wirelessly in the U.S. and abroad. U.S. Kindle customers can also continue to take advantage of the Kindle Store’s selection of over 7,000 blogs and receive new posts while traveling overseas.

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