Amazon began offering its own branded TVs in 2021. Their sets are divided into the entry-level 4 series and mid-range Omni series. In 2022, Amazon expanded its Omni Series with the addition of 2 QLED models.
For 2023, Amazon has expanded its self-branded Fire TV family with three new screen sizes for its Omni QLED TV lineup and a new budget-priced TV line, the 2-Series.
In total there are four lines to consider, ordered from least to most expensive.
- Series 2 (32″, 40″) HDTV
- Series 4 (43″, 50″, 55″) 4K TV
- Omni (43″, 50″, 55″, 65″, 75″) 4K TV
- Omni QLED (43″, 50″, 55″, 65″, 75″) 4K TV
Tip: All Amazon-branded TVs are LCD TVs with LED backlighting.
2-Series
The new 2-Series models are entry-level sets offered in the 32 and 40-inch screen sizes.
Core Features
HD Resolution: 720p HD (32-inch model), 1080p FHD (40-inch model) display resolution.
HDR: Support for HDR 10, HLG,
Audio: Support for Dolby Digital Audio.
Smart TV: The Fire TV OS is built-in including Alexa skills, features, smart home capabilities, and voice functionality via voice remote. Use the Fire TV Alexa Voice Remote to find your favorite content, get sports scores, control smart home devices, and more.
Built-in Streaming: The Fire TV OS provides access to live TV, video games, and music, and over 1 million movies and TV episodes with subscriptions to Netflix, Prime Video, and Disney+. Also, free movies and TV episodes are available from YouTube, Freevee, Tubi, Pluto TV, and more.
Flexible Viewing: If you change rooms or fire TV devices, movies and shows from your Fire TV devices will stay in sync.
HDMI (ver 1.4): 2 HDMI inputs plus 1 HDMI-ARC connection.
Bluetooth: You can connect Bluetooth headphones for private listening to watch TV without disturbing those around you.
Games on Fire TV: Discover, explore, and play games from the Appstore, Amazon Luna, and Twitch.
Price and Availability:
- 32-inches (720p): $199.99 at Amazon.com
- 40-inches (1080p): $249.99 at Amazon.com
4-Series Continues
Amazon’s 4K TV line-up is split across three lines. The lowest priced of those is the 4-Series, which continues from last year.
Amazon’s Fire TV 4-Series has a lot in common with the Omni series Non-QLED models, but the following features are not included:
- No Hands-Free Alexa and Two Way Alexa video calling. Alexa is only accessible via the Alexa button and microphone on the Alexa Voice Remote.
- HDR is supported, but Dolby Vision format is not included.
Price and Availability
- 43-inches: $369.99 at Amazon.com
- 50-inches: $469.99 at Amazon.com
- 55-inches: $519.99 at Amazon.com
Omni 4K QLED Series
New 43, 50, and 55-inch models, join Amazon’s previously released 65 and 75-inch Omni QLED models providing a wider range of screen sizes and more affordable pricing.
Core Features
LED Backlighting and Quantum Dots: What makes the QLED models different is that the backlight supports full-array local dimming and a Quantum Dot layer is placed between the LED backlight and LCD display panel. That is where the “Q” in QLED comes from. The QLED layer is composed of red, green, and blue nanoparticles. These particles enable a QLED TV to display a more precise color than a standard LED/LCD TV.
HDR: In addition to 4K display resolution and Quantum Dots, Amazon’s Omni Series QLED TVs support the following HDR formats: Dolby Vision/Dolby Vision IQ, HDR10/10+/10+ Adaptive, and HLG.
Fire TV Ambient Experience: This feature is included only on Omni QLED TVs. The sets have built-in presence sensors to detect when a person enters the room to switch to the Ambient Experience, which uses Alexa to display information, calendars, reminders, sticky notes, and other information. In addition, the Ambient Experience also includes access to an art gallery, free of charge.
Alexa Always On: Alexa is accessible hands-free through voice commands as the required microphones are built into the TV. If you prefer not to utilize Alexa Always On, you can turn it off and opt to press the microphone button on the TV’s remote to access Alexa voice commands and information. Alexa two-way video calling is also supported.
Built-in Fire TV OS: Just as with other Amazon-branded TVs, all of the capabilities of a Fire TV Stick are built into the TV. As a result, a separate Fire TV stick is not needed to get access to thousands of streaming apps.
Audio Support: All Omni Series models support Dolby Digital Plus decoding and pass-through of several Dolby Audio formats.
HDMI: Omni Series models include 4 HDMI inputs. Three of the HDMI inputs are ver 2.0 compliant and 1 HDMI input is ver 2.1 eARC compliant.
Wireless Speaker Connectivity: Wirelessly connect compatible Amazon Echo Smart Speakers, including the Echo Studio to use as surround speakers.
Price and Availability (Shipping beginning May 11, 2023)
- 43-inches: $449.99 at Amazon.com
- 50-inches: $529.99 at Amazon.com
- 55-inches: $599.99 at Amazon.com
Previously Released Omni QLED TVs
- 65-inches: $799.99 at Amazon.com
- 75-inches: $1,099.99 at Amazon.com
Tip: Amazon also offers 4K UHD Omni Series TVs without the Quantum Dot or Ambient Experience features which also carry lower prices:
- 43-inches: $409.99 at Amazon.com
- 50-inches: $459.99 at Amazon.com
- 55-inches: $549.99 at Amazon.com
- 65-inches: $759.99 at Amazon.com
- 75-inches: $999.99 at Amazon.com
Comparison
| Model Series | 2-Series | 4-Series | Omni Series | Omni QLED Series |
| Good | Better | Better | Best | |
| Display Type | LED/LCD | LED/LCD | LED/LCD | QLED (LCD-based) |
| Display Resolution | 720p or 1080p (model dependent) | 4K UHD | 4K UHD | 4K UHD |
| Screen Sizes (inches) | 32, 40 | 43, 50, 55 | 43, 50, 55, 65, 75 | 43, 50, 55, 65, 75 |
| HDR Format Support | HDR10, HLG | HDR10, HLG | HDR10, HLG – Dolby Vision on 65, 75-inch models | HDR10, HLG, Dolby Vision IQ, HDR10+ Adaptive, HDR10+ Gaming |
| Full Array Local Dimming | No | No | No | Model Dependent (up to 96 dimming zones) |
| Wi-Fi/Ethernet | Yes | Yes | Yes | Yes |
| Press and Ask Alexa | Yes | Yes | Yes | Yes |
| Alexa Hands-Free | No | No | Yes | Yes |
| Fire TV Ambient Experience | No | No | No | Yes |
| HDMI Ports | 3 (1 HDMI-ARC) | 4 (1 HDMI -eARC) | 4 (1 HDMI-eARC) | 4 (1 HDMI-eARC) |
| Release Year | 2023 | 2021 | 2021 | 2022/2023 |
| Price Floor | $199.99 | $239.99 | $339.99 | $449.99 |
Tip: Amazon-branded TVs are expected to become in the United Kingdom, Germany, and Mexico in 2023. Check the respective Amazon country websites for details.
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