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Advanced Media Introduces RIDATA Micro SD Card

World’s Smallest Removable Storage Card Matches Unique Demands
of Mobile/Wireless Industry

Diamond Bar, CA–October 6, 2005–Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, has introduced a Micro SD card to its popular RIDATA brand of flash memory products. Approximately one fourth of the size of conventional memory cards, it is the smallest removable storage card available. The RIDATA Micro SD card provides full compatibility and interoperability with current Secure Digital devices, when used with an adapter.

“Our RIDATA microSD memory card meets the rising demand by the mobile and wireless communications industry for smaller form factor cards,” stated Harvey Liu, Advanced Media Inc. president. “Newer model cell phones are incorporating more and more digital features. Hence, the need for more memory. The RIDATA Micro SD card delivers it in a size compatible with the phones.”

Industry sources predict demand for the new card to grow by over 200% over the next three years. The RIDATA Micro SD card supports mobile devices currently sold by I-mate, Motorola, O2, Orange, Samsung, Sanyo, Sharp, T-mobile, Kyocera, LG, Amor, Segam, and other leading marketers found around the world.

The new Advanced Media memory card is compatible with any full-size SD device through the use of an adapter. It also provides support for mobile devices featuring a TransFlash slot. CPRM encryption is in affect when it is used with an adapter.

Other highlights include SD specification 1.1v compliance; 3.3 volts; and low battery consumption, which maximizes battery life in small portable devices. It is available in 64MB, 128MB, and 256MB capacity sizes.

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The RIDATA Micro SD card is available now through selected retailers, RIDATA distributors, and at various online outlets. It features popular pricing for a wide variety of quantities.

Advanced Media offers a wide selection of flash memory products, including CompactFlash, SmartMedia, MultiMediaCard, SecureDigital, CompactFlash PRO, MultiMediaCard PRO, reduced-size MultiMediaCard PRO, MMC Plus PRO, MMC Mobile PRO, Secure Digital PRO, and mini Secure Digital PRO cards; a flash memory card adapter; a USB card reader; and a thumb-size USB EZ drive.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world’s largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD-R/RW, DVD-R/RW, DVD+R/RW, and DVD-RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK’s commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.

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–30–

Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

“2005 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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