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Advanced Media Announces The Availability of the RIDATA TOPY Mini Writer Offering Big Storage in a Very Small Package

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See The Mini Writer Featuring DataPlay Media at C3

C3 Booth 4446, NY — June 22, 2005 –Advanced Media, Inc. (RITEK USA), a subsidiary of RITEK Corporation, announced today the availability of its’ RIDATA TOPY Mini Writer product in North America. A sneak preview of this line was offered to booth visitors during CES and received great feedback. The TOPY Mini Writer features DataPlay discs – the smallest optical discs in the world. Visit the Advanced Media booth during C3 Expo June 28-30 2005 at the Jacob K. Javits Center in New York City to see this new product.

The extremely small dimensions of the Mini Writer are 1.3″ X 1.65″ X 0.11″. Packaged with three free 500MB DataPlay optical discs to store data or as a backup for large files, the Mini Writer is hot pluggable and compatible with Win98/2k/XP, Mac 9.2.0 or Linux Kernel 2.4.0. operating systems. Drivers are available online at www.ritekusa.com. Additional blank 500MB write-once Dataplay media is available in convenient 5 or 10 disc packs. Popular street pricing ranges between $123 and $130 USD. Look forward to new larger capacity 750 MB and1 GB discs later this year.

“TOPY Mini Writer and DataPlay Discs present a very affordable and user friendly, ultra-small storage medium for the mobile user and offer a new alternative for mobile storage. DataPlay discs are about the size of a quarter and are easily interchangeable to provide an expandable storage archive. The TOPY product is an ideal addition to our popular RIDATA flash and optical disc brand continuing RITEK’s global status as a technology leader in the storage media industry,” stated Harvey Liu, President of Advanced Media, Inc. (RITEK USA).”

The Mini Writer supports the USB 2.0 protocol, FAT 12/16 format and sleek Fashion ID design. With its large two-sided capacity of 500MB and great capability for consistent accurate recording, the write once, multi-session discs provide a dependable storage medium with a long archival life of up to 100 years safe storage under optimum conditions. A limited lifetime warranty is also included on all RIDATA brand media.

Besides the new TOPY product, the RIDATA brand includes a wide variety of CD and DVD optical discs, flash memory cards and flash memory card adapters, a USB 2.0 11-in-1 card reader, a thumb-size EZ drive portable storage device, and an assortment of optical and flash media accessories.

About Advanced Media, Inc.
Advanced Media is a subsidiary of RITEK Corporation, the world’s largest optical media manufacturer. Advanced Media, Inc. is the US Headquarters for North and South American sales of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

For years, RITEK has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK’s commitment to the environment and quality control.

The Advanced Media RIDATA brand currently includes: CD-R/RW, DVD-R/RW, DVD+R/RW, DVD-RAM, DVD DL, printable CD/DVD media, flash cards and USB EZ drive. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The company is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media, Inc. web site is located at: www.ritekusa.com.

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Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

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