THX rates and compares non-certified THX products
THX Ltd. today announced the launch of THX Standard, a consumer electronics rating website that provides objective and data-driven evaluations of home audio and video products to help consumers make informed purchase decisions. It lets users visually compare the test results and scores of popular TVs, amplifiers, and speakers at launch, with more products and categories coming soon.
Using industry standards and a proprietary testing methodology, THX engineers evaluate the factors that influence the audio and visual fidelity of consumer electronics. THX then publishes test scores based on scientific measurements.
This website could cause confusion between THX certified products and the products listed on THX Standard, which are non-certified. THX Certification involves products passing more rigorous testing, and are often tuned in a collaborative process between THX and the product manufacturer. Products that achieve high scores on THX Standard are good candidates for the THX certification process. To facilitate certification, the company will offer consulting services to help manufacturers improve their product scores and make them more competitive in the market.
“The launch of THX Standard exemplifies our commitment to helping our industry partners better understand what factors influence the audio and visual fidelity of products and bring better products to market faster. THX Standard reinforces our mission to make home and mobile entertainment come alive for consumers around the world,” said Min-Liang Tan, CEO, THX Ltd.
THX Ltd is renowned for the certification of world-class cinemas and consumer electronics. It was founded by legendary filmmaker George Lucas in 1983. Over the past thirty years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, and automotive systems. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist’s vision is truthfully delivered to audiences worldwide.