Connect with us

Hi, what are you looking for?

A/V Receivers & Preamp/Processors

THX’s 40th Anniversary Celebrates 4 Decades of Sound Innovation

THX has been with us for 40 years and continues to make its mark on consumer electronics and movie theaters.

THX Logo

It is hard to believe that THX has been a part of the cultural lexicon for 40 years. THX has influenced movie production, consumer electronics, and the movie-going experience. 

A Brief History of THX

George Lucas founded THX as a branch of Lucasfilm in 1983, in partnership with Tomlinson Holman. Not being satisfied with the inconsistent audio experience in movie theaters across the country, THX went on a crusade to develop consistent standards. This program evolved into a certification program for both commercial cinemas and consumer home theater products. 

For movie viewers, the THX Deep Note trailer(s) shown just before a movie notified viewers that they were about to have a THX Certifed Cinema experience. 

Tip: THX officially stands for Tomlinson Holman Xperiment as a recognition of distinguished audio engineer Tomlinson Holman and his contributions but is also a nod to George Lucas’s first full-length theatrically released film “THX 1138“.

In mid-2002, THX separated from Lucasfilm with the majority (60%) ownership purchased by Creative Technology Limited, a company more commonly known as Creative Labs and their line of SoundBlaster sound cards for PCs.

The THX certification program expanded to several consumer product categories including amplifiers, speakers, soundproofing, HDTVs, Home Theater projectors, integrated home theater systems, computer-related audio products, and more…

In addition to hardware, THX also provided its certification label for select Blu-ray Discs

How THX Certification Works

THX Certification Process

The steps that THX developed to certify products include:

  • A prototype product is designed to meet THX specification requirements.
  • Upon submission to THX testing begins.
  • If the product meets THX specifications for a specific category is labeled as THX certified.
  • The product is mass-produced with the THX Certification standards.
  • Sample products from the assembly line are re-tested to make sure they adhere to the approved THX standards.
  • The THX-certified product is made available to consumers.

For AVRs, in addition to certification, compliant units may also include one or more THX Listening Modes

  • Cinema 
  • Game
  • Music 
  • Surround EX
  • Loudness Plus

Tip: THX Certification isn’t free, a fee must be paid to enter a product into the THX Certification Program. This has created some confusion as many manufacturers offer components that meet or go beyond THX Certification requirements but don’t submit their products to get the THX-certified label. 

THX Tune-Up App

In early 2013, THX unveiled a mobile app called THX Tune-Up. This allows anyone to check some back audio and video performance parameters to get better performance out of any TV or speaker setup. 

Advertisement. Scroll to continue reading.

THX Tune-up

THX Sold To Razer

In 2016, ownership of THX was purchased by Razer, Inc. The development of THX Spatial Audio and Razer Leviathan V2 gaming soundbar are two things that came from this new ownership. Also, the first THX-certified Laptop, the Razer Blade Pro, was announced in 2017. 

Razer Leviathan V2 THX Spatial Audio Soundbar
Razer Leviathan V2 THX Spatial Audio Soundbar

THX also announced its first consumer electronic hardware product in 2021. The Onyx is a mobile headphone DAC and amplifier using THX AAA technology.

THX Onyx Portable DAC Dongle with Smartphone
THX Onyx Portable DAC Dongle with Smartphone

THX has continued to certify products and develop product partnerships. Check out our Related Reading section below to check out our comprehensive THX news coverage. 

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

New Products

Valerion VisionMaster Max Lifestyle Projectors Best in Show CES 2025

New Products

Sister Company to UST Projector Maker AWOL, Valerion has a line of standard throw projectors that might be just right for you

FiiO JM21 DAP Lifestyle FiiO JM21 DAP Lifestyle

DAPs

The FiiO JM21 portable digital audio player supports high-quality music playback at an extremely low price.

Hisense L9Q UST Projector Best in Show CES 2025 Hisense L9Q UST Projector Best in Show CES 2025

New Products

The Hisense L9Q wins eCoustics Best in Show at CES 2025 in the UST Projector category

FiiO S15 Music Streamer in Black and Silver FiiO S15 Music Streamer in Black and Silver

Digital Music Systems

At $999, the FiiO S15 Network Music Streamer offers up to 768kHz/32-bit, DSD512 via USB, with support for Optical, HDMI and Bluetooth.

Lenco Turntables 2025 Lenco Turntables 2025

New Products

Priced below $500, Lenco's 2025 turntable lineup features Bluetooth transmission, pre-installed Audio-Technica phono cartridges, and switchable phono sections.

2025 Onkyo Creator Series GX-10DB Desktop Speakers Lifestyle 2025 Onkyo Creator Series GX-10DB Desktop Speakers Lifestyle

New Products

With both Bluetooth and wired connectivity, Onkyo's Creator Series GX10DB and GX30ARC Powered Speaker Monitors are a versatile and affordable compact audio solution.

You May Also Like

Gift Guides

From headphones to home theater, these high performance audio gifts will exceed the expectation of any movie or music lover on your list.

A/V Furniture & Accessories

Do expensive video cables really make a difference? The $45 THX HDMI Interconnects prove you don't have to spend a fortune to achieve all...

Gift Guides

Cyber Monday 2024 deals you won't want to miss out on from SVS, RSL, THX, Technics, Creative, Denon, Samsung and more.

New Products

At $599, the OXS Thunder Pro is a desktop soundbar designed to deliver immersive audio while gaming.

Gift Guides

Start your year off right with the gifts that will bring you a higher fidelity entertainment experience in 2024.

News

With THX's Spatial Creator plug-in for Digital Audio Workstations (DAW) creators can create immersive music mixes that are different from Dolby Atmos.

Articles

Looking for the best way to display your headphones? We have 8 options that work well and will not crush your bank account.

Articles

The 2023 San Diego Comic-Con was busier than ever even with two Hollywood strikes. Movie stars may have stayed away but there was plenty...

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers