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Netflix Retracts Qwikster Spin-off

After three weeks of customer backlash Netflix has reversed their decision to split the company in two. With the Qwikster entity nixed, Netflix will remain as one company that offers both DVDs by mail and internet streaming (like it has been). U.S. members will continue to use one website, one account and one password for their movie and TV watching enjoyment under the Netflix brand.

The price changes (increases) Netflix announced in July will remain intact, which means that streaming will no longer be a $2 add-on. Each service will be priced separately starting at $7.99/month, potentially a 60% increase for those that utilized both DVDs by mail and streaming.

All of this amounts to a big corporate blunder by Netflix that not only angered their existing customers, but made them think twice about continuing/canceling a service they probably enjoy. At least now we can put this whole debacle behind us and wait to see if Netflix can improve, expand and expedite their streaming movie and TV selection.

Article by Brian Mitchell, Founder & CEO

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