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Black Friday Deals: What You Need to Know


Before you get ready to line up in the freezing cold and risk being trampled over in search of a great Black Friday deal, here are a few things to keep in mind:

  1. Some retailers are starting early – offering Black Friday stales starting Monday, 11/23. Check out and, or Gizmodo.
  2. Retailers offer doorbuster deals in limited supply — as few as five units per store. In these cases, "while supplies last" is a very short time — check before you get in line.
  3. Some of the electronics items offered at a low Black Friday price are "derivatives." A derivative is a model with fewer features than the standard model. The only way to check whether you are getting a standard model or a derivative is to research the model number. You can search on model number here:
  4. Check the stores' return and price adjustment policies. If you know that an item is going on sale on Black Friday (via Black Friday circulars that are posted on websites like and, you may be able to stroll in and purchase it today, then get a price adjustment later on Black Friday bypassing the crowds. Most retailers are excluding Black Friday deals from price adjustments, but it may be worth a try. This generally works when you expect an item to go on sale, and sell out quickly. If the store's policy is 14 days, you can be pretty sure you'll get that price adjustment.
  5. Some retailers will price-match competitor's offers.
  6. Most retailers' web-sites start the sales at midnight Eastern Time on Thanksgiving day. Shoppers have figured this out, and web-sites have failed to handle the traffic in the past. It's definitely worth a try from the comfort of your home. You can also prepare by adding the items to your cart in advance and proceeding to check out right after midnight. (If you live in Central or Pacific time zones, remember it's earlier for you).
  7. Look for deals and doorbusters outside the big-box retailers. Old Navy, for example, is giving away free Lego Rock Band games to the first 50 customers in line who make a $20 purchase. The retailer will also be selling a limited amount of games at discounted prices including a free Rock Band guitar with any game purchase.

More Information:
Check out our coupons & deals section.

Article by Brian Mitchell, Founder & CEO,

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