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Voddler Announces Global TV-On-Demand Service

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World’s first global television-on-demand service for the living room announced by Voddler, Inc.

Available in millions of living rooms when launching next winter, a milestone television-on-demand service was today announced by Voddler, Inc., presenting at the MipTV show in Cannes and simultaneously at the NAB show in Las Vegas. In partnership with content owners and providers of consumer electronics, Voddler will deliver a true living room experience to broadband connected homes around the world, offering instant and free advertising sponsored viewing of an unlimited amount of TV shows and films, as well as pay per view services. The Voddler service is also the first to guarantee TV grade quality of service over the open internet, both in Standard Definition and 720p High Definition, uniquely offering content owners their own secure and geo-controlled distribution channel direct to millions of living room TV sets.

“Voddler will revolutionize the world of television when launching in millions of living rooms early next year” says Martin Alsen, President of Voddler, Inc., continuing: “Enabling viewers to freely search, choose and instantly play from the vast archives of television is great. To allow them to do this from the convenience of their living room couches, simply by using their regular remote controls, is even better. Making this high-quality service globally available and free to viewer – with limited and targeted advertising – is huge.”

There will be no need for TV viewers to buy or install any new equipment to get the free Voddler television-on-demand service: Through Voddler’s revenue share partnerships with leading brands of the consumer electronics industry, the Voddler client is simply pre-installed or downloadable to a whole range of living room devices already on the market, or soon to be launched.

Similar revenue-share partnerships with content providers uniquely put the long tail of television content on the market, at no cost to its publishers. For the first time content providers have a tool to make their enormous archives available — with millions of television hours from decades of global production — everywhere or locally, controlling monetization and geo-distribution down to the last digit of the zip code.

About Voddler, Inc.
Utilizing the world’s largest secure disk-array, Voddler is the first on-demand television provider to offer a true living room experience to millions of homes over the open internet. Partnering with Content Providers and Consumer Electronic Companies on a revenue-share basis, Voddler liberates the global television audience to freely watch any show at any time through the use of their regular remote control, while offering advertisers the most powerful commercial tool created — individually targeted television advertising.

Backed by venture capital, Voddler, Inc. is a privately held California corporation with offices in Palo Alto, Stockholm and Beijing. For more information, visit http://www.voddler.com.


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