ValueFirst on a Channel Hiring Spree
July 2006, Gurgaon
Appointed more than 20 Channels across the country in less than one month
ValueFirst Messaging (ValueFirst), the Gurgaon based Mobile Data Services leader, is on a channel hiring spree and has appointed more than 20 channel partners across India in last one month to add to the already existing 35 odd channel partners spanning the country. ValueFirst, with over 350 enterprises as its customers like HDFC, Pepsi, Whirlpool, Gillette to name a few, has established operations in Germany, India, Pakistan, Romania and the UK.
ValueFirst is pursuing its channel strategy both in cities like the metropolitans and the upcountry cities like Jaipur, Ludhiana, Mysore etc. which have large number of SMEs for which the messaging solution can be of huge value. Some of the channel partners signed so far are Matrix Network & Swarn Soft Support solutions in New Delhi; Shree Infotech in Mumbai; Swastik Engineering & Web Media in Indore; SmartBiz in Chennai; Authentech in East and many more.
Mr. Vish Bajaj, CEO, ValueFirst said that “ValueFirst sees Channels as the core to its corporate strategy Quoting from Lehman brother’s report, Vish said that the market size for mobile data services in India is projected to be Rs. 43,000 crore (11bn USD) by 2010. ValueFirst channels can create large niche revenue opportunities for themselves in this exponential growth environment. Vish further emphasized that ValueFirst’s channel partner program is one of its kind in the industry and the channels will be rewarded with life-long recurring commission apart from an upfront roof-top commission”
ValueFirst, a leading MVNO (Mobile Virtual Network Operator) of enterprise mobile data services decided to aggressively target the channels as the analysis done by the company showed that there is a huge potential of SMS based services in the SME and SOHO segment in India. India’s mobile industry is witnessing the highest growth in the world with over 100 million people communicating using mobile phones at present. As a consequence SMS based mobile messaging is being increasingly adopted by Indian business as a new channel of communication with the employees and the customers.