New Products

More Mobile Phones Under $50 Coming Next Year

More Mobile Phones Under $50 Coming Next Year

More Than a Dozen Vendors Will Be Shipping Sub-$50 Handsets by 2008, Says ABI Research

More than a dozen handset vendors will be shipping sub-$50 models by 2008. The ultra low cost handset marketplace is currently dominated by Motorola and Nokia, but Samsung, LG, and Sony Ericsson are showing increasing interest and other smaller vendors including ZTE, Kyocera, Huawei, Haier, Sagem, Ningbo Bird, Philips, and Rose Telecom are also beginning to address the market.

According to ABI Research industry analyst Shailendra Pandey, “Having a good IP portfolio is a big advantage for the likes of Motorola and Nokia, but other smaller handset vendors will also be able to address the low margin ULCH market by cutting costs through manufacturing locally in emerging markets. They can also save on marketing and distribution costs by forming partnerships with mobile operators.”

A good IP portfolio means lower or no royalty fees, as vendors can benefit from cross-licensing agreements. Smaller vendors and new market entrants without significant patents have to pay high royalty fees for the licenses. This makes it more difficult for smaller vendors to address the ULCH market, which offers very low margins.

Therefore these vendors are addressing the market by forming exclusive handset deals with operators, allowing them to save substantial marketing and distribution costs. For example, ZTE and Rose Telecom have been providing ultra low cost handsets to Reliance Communications, the largest CDMA operator in India. Huawei is providing low-cost CDMA handsets to China Unicom and ZTE, and also has agreements with Vodafone for providing low cost handsets.

ABI Research expects that by 2011, almost one out of every four handsets shipped globally will be an ultra low cost handset. The research shows that India will be the biggest market in the next five years, growing from a little over 9 million handsets in 2006 to more than 116 million handsets in 2011.

ABI Research’s study, Ultra Low Cost Handsets examines the historical and current market for ultra low cost handsets and evaluates its long term growth potential. It discusses the driving forces, market barriers, the competitive business environment, and the handset vendors, semiconductor manufacturers, and mobile operators addressing this market.

This study forms part of two ABI Research services: Mobile Devices and Wireless Handset Semiconductors, which include a variety of Research Reports, Research Briefs, Market Data, Online Databases, ABI Insights and analyst inquiry support.

Founded in 1990 and headquartered in New York, ABI Research maintains global operations supporting annual research programs, intelligence services, and market reports in broadband and multimedia, RFID and M2M, wireless connectivity, mobile wireless, transportation, and emerging technologies. For information, visit http://www.abiresearch.com, or call +1.516.624.2500.

New Products
@ecoustics

Founder & CEO, ecoustics.com

More in New Products

Arcam Solo bar angled

ARCAM Solo bar Soundbar & Wireless Subwoofer

Brian Mitchell10 hours ago
Axiom Audio M1, M2, M3 Computer Speaker and EP100 Subwoofer

Axiom Audio M1, M2, M3 Computer Speakers (2015)

Brian Mitchell18 hours ago
SOL REPUBLIC Shadow Wireless - Black and Grey

Sol Republic Shadow Wireless In-ear Headphones

Brian Mitchell3 days ago
Denon AH-GC20 Wireless Noise Canceling Headphones

Denon AH-GC20 Globe Cruiser Wireless Noise Canceling Headphone

Brian Mitchell3 days ago
Pioneer VSX-1130 A/V Receiver Front

Pioneer VSX-830 & VSX-1130 A/V Receivers

Brian Mitchell3 days ago
Pioneer Elite VSX-90 A/V Receiver

Pioneer Elite VSX-45 & VSX-90 A/V Receivers

Brian Mitchell3 days ago
BRAVEN BRV-HD Wireless Speaker

BRAVEN BRV-HD Rugged Wireless Speaker

Brian MitchellMarch 17, 2015
Phiaton MS100BA In-ear Headphones

Phiaton MS 100 BA In-Ear Headphones

Brian MitchellMarch 17, 2015
Cambridge Audio TV5

Cambridge Audio TV2 & TV5 Speaker Bases

Brian MitchellMarch 17, 2015