LGs Audio Initiative at CES 2008

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LG Electronics has announced a bold initiative to become a major player in the global audio market.

The Korean electronics giant will demonstrate two new home theater systems at the upcoming Consumer Electronics Show. Both systems were personally tuned by audio legend Mr. Mark Levinson, who has been working with LG for the past year.

Under his direction, the company’s engineering team has developed a range of high-performance/high-value products that promise to send tremors through a complacent industry. “These systems are so good for so little money, it’s shocking,” Levinson confided. “Even the most jaded audio veterans are going to be completely knocked out.”

The two new systems are the AP3133 and the LHT888. The AP3133 is a traditionally-styled high-definition AV home theater system with medium-height multi-driver floorstanding loudspeakers, center channel speaker, surrounds, and powered subwoofer. The system includes a 7.1-channel AV receiver with 150Watts X 7 “ICEpower” output stage, Burr-Brown PCM 1796 24bit/192kHz DAC, multi-input HDMI switching with full 1080p upscaling, HD Radio capability, and Audessey Auto Room Multi EQ Adjustment. The system also includes an LG Super Blu player, dual-format BD and HD DVD player.

For more décor-conscious movie-and-music fans, LG will demonstrate its LHT888 home theater system, a foray into stunning contemporary design. Inspired by the slim elegant form of the champagne glass, LHT888 loudspeakers feature multiple drivers in parabolic housings, each with a tapered integrated pedestal. The system includes a 700W 5.1-channel DVD receiver with full HD 1080p upscaling, USB Media Plus, HDMI output, LG SIMPLINK multi-device control (HDMI-CEC), and multi-format playback compatibility–DviX, MP3, JPEG, MPEG, etc.

The AP3133 and LHT888 are merely precursors for more ambitious LG products to come. These new home theater systems will ship at astonishingly affordable prices, permanently establishing LG as the audio leader.

Retail prices will be announced at CES.


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