COWON iAUDIO 7 Portable MP3 Player Released

Latest iAUDIO Portable MP3 Player Features Flash Memory, 60 Hours of Battery Life and Online Music Subscription Service Support

Delivering one of the industry’s most advanced portable media and sound quality experiences to digital media enthusiasts, COWON America, Inc., today announced the shipment of the new iAUDIO 7 portable MP3 player offering up to 60 hours of uninterrupted playing time. The stylish new player, featuring a distinctive black design with color accents, comes equipped with power-saving circuits and internal flash memory; EQ filter to improve sound quality and range; and Windows Media DRM for compatibility with various online music subscription services, including Napster, Yahoo! Music™ Unlimited, Rhapsody Unlimited and URGE.

Introduced to the U.S. market by COWON Systems, a global leader in digital multimedia solutions, the iAUDIO 7 is now available at JetMall and at select U.S. authorized retailers Amazon.com, Newegg.com, B&H Photo-Video, ZipZoomFly.com and eBay.com.

“We are pleased to offer U.S. consumers the much-anticipated iAUDIO 7 — the successor to our popular iAUDIO 6 — designed to provide the best portable MP3 player experience,” said Francis Choi, senior marketing manager, COWON, America, Inc. “The iAUDIO 7 starts with the same innovative Swing Touch interface and industry-best digital media format support as the iAUDIO 6, and adds a new look and functionalities that dramatically enhance sound quality and play content from online music services. Better yet, users can enjoy these advanced features without worrying about battery life.”

iAUDIO 7 Features and Pricing
The iAUDIO 7 is available in two configurations – 4GB flash memory capacity with silver color accents and 8GB flash memory capacity with red color accents. Each player features a high-resolution, 1.3-inch color TFT LCD screen, and a specially designed EQ filter that allows users to adjust bandwidth and frequencies with an equalizer to ensure total control of the sound experience. The iAUDIO 7’s Swing Touch interface makes scrolling through music libraries or video files easy and intuitive, while its built-in rechargeable lithium-polymer battery provides up to 60 hours of continuous playing time with a single charge. The portable player measures 1.3 x 2.9 x 0.7 inches and weighs 1.8 ounces.

The iAUDIO 7 includes the latest digital multimedia technologies from COWON, including:

• Rated-power output of 52mW (26mW + 26mW, 16ohm) to drive audiophile-grade, full-size headphones
• JetEffect Sound Effects with user adjustable 5-band EQ, and enhanced sound quality with BBE, Mach3Bass, MP Enhance and 3D Surround technologies
• Expansive digital audio format support, including MP3, WMA, WAV and lossless formats OGG and FLAC with title display with ID3Tag of file name
• Digital video format support for AVI including XviD and MPEG4 (15 fps)
• Text and image viewer supporting TXT and JPEG formats
• Multi-language support in English, Korean, Japanese and others
• Integrated FM radio with radio and voice/line-in recording
• Clock feature to view time, set alarm and schedule recordings

Additional functions include personalized wallpaper and zoom-in capability for any images; USB 2.0 storage with transmission of 40 Mbps speed; Podcast support; powerful multimedia management and creation with COWON Media Center software; and compatibility with Windows, Mac OS and Linux OS platforms.

The iAUDIO 7 4GB and 8GB configurations are priced at $169.99 and $219.99 U.S. (MSRP), respectively.

About COWON America
COWON America, Inc., is a division of COWON Systems, Inc., a global leader in digital multimedia solutions. The company remains at the forefront of new multimedia software developments and sales of COWON products in the North American market, including various versions of multimedia software (COWON Media Center), portable MP3 players (iAUDIO) and portable multimedia players (COWON A2 and D2).

COWON Systems is headquartered in Seoul, Korea, with its North American division office located in Irvine, Calif. More information about COWON America and its products is available online at http://www.cowonamerica.com.

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