North Reading, MA–December 2007–With the 2008 Consumer Electronics Show in Las Vegas, NV in January, iconic British audio and AV manufacturer Bowers & Wilkins will return to the primary show floor after a 15-year absence. CES 2008 will see the Bowers & Wilkins name prominently positioned in the Las Vegas Convention Center, at South Hall 20544, with a stunning new booth designed to highlight today’s B&W, and the far more varied activities, products, and expertise that the firm has developed over the decade-and-a-half interval.
“We are thrilled to be back on the floor and demonstrate our dedication to true sound,” says Evert Huizing, B&W Executive VP of Business Development. “Audio is a fundamental component in experiencing great entertainment, whether in the home or in the car. With a lot of new categories emerging, we are thrilled to show our latest new ventures at this years’s CES.”
Bowers &Wilkins promises to take advantage of its high-visibility at CES ’08 to remind the world that today’s B&W is about a good deal more than “just” the famed 800-series loudspeakers–even though these are all but universally recognized as the world reference standard in state-of-the-art professional and home audio systems. The striking flagship Nautilus will of course be prominently displayed, but B&W’s expansive, high-tech new show booth will feature sectors devoted to four exciting new “themes” as well:
Bowers & Wilkins Automotive – With the stunning new Jaguar XF sedan, B&W’s partnership with Jaguar Cars dramatically confirms that a truly great car merits a truly great audio experience. Bowers & Wilkins will display the XF, and its remarkable B&W premium audio system, the culmination of nearly three years of highly targeted engineering. B&W will be the only exhibitor at CES ’08 to feature this amazing automobile.
Bowers & Wilkins Zeppelin – Packed with world-leading technologies and finished in stylish stainless steel, B&W’s stunningly designed Zeppelin is the speaker system your iPod has been waiting for and the winner of the coveted Consumer Electronics Association’s Best of Innovations 2008 Design and Engineering Award.
Bowers & Wilkins Liberty – Bowers & Wilkins will unveil a game-changing new wireless flagship-level 5.1-channel surround entertainment system, incorporating benchmark audio and wireless technologies, and a dedicated multifunction centerpiece component.
Bowers & Wilkins Society of Sound — The Society of Sound was created as a social media platform for B&W consumers to engage with them on an ongoing basis. The Society of Sound has also spawned exciting joint ventures with the MIT Media Lab and Peter Gabriel.
Bowers &Wilkins’ CES 2008 display will be open all show hours, from Monday, January 7, 2008 through Thursday the 10th. An open-house breakfast for press invitees and open guests will be held the morning of Day 1 at 9AM at their booth. B&W will also maintain a meeting-room/hospitality suite in the Hilton Towers, and invites press and guests to stop in each afternoon from 5-7PM for cocktails and social (or business) chat.
About Bowers & Wilkins
Bowers & Wilkins (B&W) is Britain’s leading exporter of loudspeakers, and is also the number-one imported brand in North America. Since 1966, B&W’s “Quest for Perfection” has resulted in a succession of technical loudspeaker innovations that have satisfied the world’s most demanding listeners. B&W’s rave reviews and universal acceptance as the monitor for classical music recordings have helped B&W become the dominant premium loudspeaker company throughout the world.
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