AT&T Launches ‘Free Access to HD Programming for a Year’ To Further Differentiate Its U-verse and Satellite Video Offerings from Cable; Free Access to High-Definition Programming Delivered to Video Services Customers
High definition TV programming is fast becoming the nation’s new must-have entertainment enhancement, and qualifying AT&T video customers can now enjoy it free for a year.
AT&T Inc. (NYSE:T) today announced an offer for access to a market-leading lineup of HD programming at no cost for 12 months to qualifying new video customers within AT&T’s traditional 22-state service area. New subscribers to AT&T U-verseSM TV service, where it is available, or to DIRECTV Service, and AT&T | DISH Network service (which is offered through Echostar) who mail in the required redemption forms, are eligible.
“With great values and access to such a robust lineup of HD content, it’s no surprise that consumers are turning to AT&T for their entertainment services,” said Rick Welday, chief marketing officer, AT&T Consumer Marketing. “Free access to HD programming for a year gives consumers yet another reason to select AT&T over the competition.”
Through its U-verse TV service and relationships with DIRECTV and Echostar, AT&T is offering access to a leading suite of HD programming, a technology that with capable equipment can deliver rich and realistic video and near movie theater-quality sound. AT&T U-verse TV receivers and DVR are HD-enabled.
AT&T offers more than 25 channels of HD programming through its AT&T U-verse TV service (where available) and up to 31 HD channels through AT&T satellite video broadcast services, DIRECTV Service and AT&T | DISH Network service. These HD lineups include premium movies, sports, news, home and gardening, food, family programming, classic films and pay-per-view channels.
The free access to HD programming offer, which is a value of up to $240, is one of the first consumer promotions to be featured across the AT&T 22-state footprint and is part of AT&T’s efforts to deliver consumer benefits following the AT&T-BellSouth merger in December 2006.
The AT&T satellite video broadcast entertainment offer through AT&T | DISH Network is available now through May 31, 2007; through DIRECTV, the offer is available through June 26, 2007; and the AT&T U-verse TV offer is available now through June 30, 2007.
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
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Free HD with AT&T U-verse: HD 12 Months Free Offer: Subscription to an AT&T U-verse standard definition programming package required. HD channel availability varies based on package/additional channels ordered. After promotional period, then-current HD Technology Fee applies.
Free HD with AT&T | DISH Network: Available in Connecticut, Ohio, Indiana, Illinois, Michigan, Missouri, Oklahoma, Kansas, Arkansas, Texas, Nebraska, Nevada, and California — Valid for new customers who subscribe to qualifying standard-definition (SD) programming (including America’s Top 100 or higher) and DishHD programming from 4/1/07 to 5/31/07. Customers will receive two $10 credits ($100 Savings Promotion and $100 HD Bonus Promotion) for 10 consecutive months after mail-in redemption and a $20 credit in each of the remaining two consecutive months. Customer will forfeit any remaining credits in the case of a downgrade from qualifying (SD) programming or service disconnection prior to 10 months of $10 credits. May not be combined with 12 mo. Free AT&T / DISH Network promotion. Other charges, restrictions, and terms and conditions apply.
DIRECTV FREE HD ACCESS FEE OFFER: For the following states: Alabama, Georgia, Florida, North Carolina, South Carolina, Kentucky, Louisiana, Mississippi, and Tennessee — Valid for New Triple Choice customers subscribing to a qualifying DIRECTV programming package ($49.99/mo. or above) and HD Access fee ($9.99/mo.) from 4/1/07 to 6/26/07. Customer will receive $10 bill credit for 12 consecutive months after mail-in redemption. HD content will vary by package subscription. HD equipment required and available separately. Customer must maintain qualifying programming subscriptions to remain eligible. May not be combined with any other bill credit promotions. Other charges, restrictions, and terms and conditions apply.